Perseverance and Persistence: Only those people who can persevere in face of hardships and remain persistent can make a successful home business.

Drive to Succeed: If you do not have a strong ambition and an equal drive to succeed at your work, you will not be able to keep a steady focus required for a successful home business.

Self Confidence: Those who doubt their own abilities and are not sure of themselves do not make good entrepreneurs. Having confidence in yourself, and believing that you can make it, lead to a successful home business.

In addition to above, inquisitiveness, independence, vision, competitiveness, commitment, and integrity; are all personality traits that hold entrepreneurs in good stead and help to make a successful home business.

Re-brand, repackage, resell. If resale rights marketer holds master rights to product, he could name himself as author, change a few things here and there, and sell product as something new.

Buy and sell. The resale rights marketer can also partake of most fundamental principle of profit: buy low, sell high. In our illustration, resale rights marketer bought master rights to product for $25. He could sell same master rights for a higher amount. Or better yet, he could sell product itself to many interested buyers at a price that he would deem sustainable and reasonable. Imagine if he succeeds on selling product to 90 people for $10 each. That’s $900 from a $25 investment!

Divide and distribute. The resale rights marketer can also divide product into several components, and sell or use them individually. An e-book, for example, can be broken down to a series of articles which can be used as auto-responders, e-zine content, or chapters for other e-books.

Use it as a freebie. If resale rights marketer holds master rights to product or is otherwise allowed by license, he could bundle it with another one to increase latter’s value and justify a higher selling price. Or he could use product as a freebie in a viral marketing campaign he is employing.

Have it auctioned. If resale rights marketer holds master rights to product or is otherwise allowed by license, he could have product auctioned to highest bidder. This would allow him to earn more than what he originally paid for!

There are many other ways by which resale rights marketer can earn through this trade. The possibilities are only limited by his imagination!