Personal Training: Name One Good Reason Why Someone Should Hire You

Written by Aaron M. Potts, ISSA CFT

Continued from page 1

Education. Although education is certainly no substitute for experience, in a health profession such as personal training, you won't get far withoutrepparttar knowledge to get your job done properly. This can include your basic certification, your Continuing Education Credits, and any applicable college or trade school classes you take during your career.

Niche. Having a niche market is probablyrepparttar 142542 most effective way to stand out fromrepparttar 142543 crowd! If you are a trainer who "trains everyone", how can you possibly be very good at training a particular group of people? How can you claim to berepparttar 142544 best trainer in town for athletes if you only train one athlete, and your other clients include a housewife, a corporate CEO, a teenager, a police officer, a kindergarten teacher, an elderly couple, and a swimsuit model? Specialize in ONE group of people, and not only will it build your credibility, but you can charge more for your sessions, since you are specialized in training that particular niche.

Value. Another basic tenet of business success, yet one that trainers often overlook. When all is said and done, what does your client get for signing on with you? Just training sessions? All trainers are doing that! What ELSE are they getting for their money? If you have to think about it, then you might need to build some more value into your business model!

Facility. If you work at or own a fitness facility or training studio, what makes your facility stand out from other facilities in town? Do you have more equipment? Do you offer more unique training programs? Does your facility have child care? A locker room? Private training areas? Think about why someone would walk into your door instead ofrepparttar 142545 gym acrossrepparttar 142546 street.

Hours. Whether you work in a facility or do home training, what are your hours? Are you willing to train someone at 5:00am? What about 9:00pm? Today's world is full of incredibly busy people! If you try to stick to "banker's hours", you will have a hard time succeeding as a personal trainer.

As you can see, there are many ways that you can make your service or your facility a better option for your potential clients rather than them hiring one of your competitors. You should takerepparttar 142547 time to brainstorm even more ideas than those covered above, as that is a short list at best. There are many other ways that you can make your businessrepparttar 142548 best option for your target market!

Once you have a few ideas in mind, chooserepparttar 142549 one thing that you feel truly makes your business "unique". What is that one single product, service, or business practice that hasrepparttar 142550 power to yank your potential customers away from your competition?

Once you haverepparttar 142551 answer to that, promote that idea in everything that you do! Don't promoterepparttar 142552 fact that you are a trainer. Promoterepparttar 142553 fact that you arerepparttar 142554 best trainer for your target market because of your Unique Selling Proposition.

Make your business unique in some special way, promote that idea, and your business will grow in leaps and bounds. As you get more successful, you will come up with even more ways that your business isrepparttar 142555 best option for your target audience.

You will get more and more clients and those clients will be happy, healthy, and spreadingrepparttar 142556 word about your great services. That, ladies and gentleman, is what we call a Win/Win situation!

Aaron Potts is a Personal Trainer and Fitness Success Coach whose customers include consumers as well as other fitness professionals. Sign up for his free Fitness Journal at or visit his coaching site at

Solving the Nursing Shortage

Written by Que Schafer

Continued from page 1

University of Phoenix’s nursing program has been accredited byrepparttar National League for Nursing Accrediting Commission (NLNAC) since 1989. It is currently seeking nursing program accreditation byrepparttar 142541 Commission on Collegiate Nursing Education (CCNE). It is changing its accreditation from NLNAC to CCNE because most baccalaureate and higher degree programs in nursing are now accredited by CCNE. Currently inrepparttar 142542 U.S., about 70 percent of baccalaureate nursing programs and 79 percent of master’s nursing programs are accredited by CCNE.

The BSN program is designed to developrepparttar 142543 professional knowledge and skills of working RNs. One must have a minimum of 30 nursing credits to become eligible for this program. However, a valid RN license satisfies this requirement. There are 13 courses offered in this program, and three of them have a clinical component. Most ofrepparttar 142544 courses are online, but students haverepparttar 142545 opportunity to do some ofrepparttar 142546 class work in-person in residency programs, for example. Students also have several opportunities to interact with fellow students.

The curriculum consists of biological, physical and social sciences, which contribute torepparttar 142547 science of nursing and focus onrepparttar 142548 development ofrepparttar 142549 nurse’s role as caregiver, teacher and manager of care. All three ofrepparttar 142550 clinical components require spending 20-45 hours of practicum in five weeks.

“One ofrepparttar 142551 key areas that distinguish us from others is that you can take classes at night,” Sanner said. “That is a big plus for nurses, and our local campuses try to fit courses that work forrepparttar 142552 tough schedule demands that nurses have.”

“We also have a strong foundation inrepparttar 142553 bio and physical sciences,” Sanner added. “There is probably a perception inrepparttar 142554 market place that we don’t have it, but that is not true. We’re also not just offering courses strictly for nurses going into hospital care. We have courses that prepare you to become nurse supervisors, managers of small-care facilities, geriatric wards, etc. We offer a broad basis for different kinds of nursing opportunities, not just hospital nurses.”

The MSN/MBA/HCM program is intended to provide nurses withrepparttar 142555 blend of advanced nursing and business management skills necessary to manage today’s health care delivery systems. The MBA/HCM curriculum emphasizesrepparttar 142556 identification, analysis and solution of multifaceted management problems that require technical understanding and balanced decision making. If you arerepparttar 142557 type of person who is driven by a desire to help people and to make a difference in people’s lives, pursing a career in nursing might berepparttar 142558 perfect career option. Enrolling in a nursing program such as University of Phoenix’s gives studentsrepparttar 142559 opportunity to aid people and make a very good living while helping to eliminate this country’s alarming shortage in nurses.

Que Schafer is a writer for To read more of his articles and to learn more about online education visit

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