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Functional associations are important such as timeliness, quality, dedication; as are emotional associations like inspiring, leadership, being an innovator.
The three C’s of personal branding are clarity, consistency and constancy.
Clarity deals with being honest about yourself and your strengths and promises of value attached to your personal brand and being clear in
way you communicate them. Often, for simplicity, you must focus on one or two aspects that are most vital and focus on communicating them. Think about things you associate with prominent artists or mangers, and they are unlikely to be complicated.
Consistency is keeping things consistent for customers. This does not mean staying stuck in past, but just not undertaking drastic changes. Coca Cola have had a consistent message for 50 years; message evolves continuously and is not stagnant but is consistent. Artists like Madonna change every three or four years, but there is a consistency to change.
Constancy means being visible with your brand and maintaining an on-going level of awareness in marketplace. Oprah Winfrey is visible constantly, and although most of people do not have visibility or exposure of Oprah, they can still be visible in a smaller audience. There is no point trying to build a brand image quickly to coincide with a new exhibition or performance you may have coming up – brands take time to build in consumers minds.
A FREE PERSONAL BRANDING TOOLKIT FOR REAL ESTATE PROFESSIONALS
NetReal.net, a company noted for its template-based Real Estate Web design solutions, offers a Winter Holidays Gift for Real Estate Agents and Brokers – Personal Branding Toolkit: http://www.netreal.net/personal_branding.php
The Personal Branding Toolkit contains “Essential Marketing for Real Estate Professionals” ebook and 17 Real Estate Reports and tools to personalize them with your name, contact info and photo.
NetReal’s editorial team put together top 25 highest- rated Real Estate marketing articles of 2004, and created a must-have e-book - “Essential Marketing for Real Estate Professionals”. The ebook covers Marketing 101 , Network marketing, Personal Marketing, Customer acquisition and retention, Telemarketing & Direct Mailing, E-marketing.
You can personalize this e-book with your data and send it to your contacts, absolutely free of charge. This is a great way to offer a helpful gift to your colleagues and partners.
The “17 free Branded Reports” allow you to create your own branded Real Estate reports (for buyers, sellers, investors, movers) with your contact info and photo/logo and an exquisite design. Distribute them to your prospects or clients as e-docs or printed materials, or upload them on your website. Show your professionalism with these great tools to acquire new clients.
The Personal Branding Toolkit for Real Estate Professionals (http://www.netreal.net/personal_branding.php) is free for everyone.
Dan R. Vella is marketing editor for NetReal.net. NetReal.net (www.netreal.net) is a privately-owned company providing web-based and offline software solutions for real estate industry, focusing especially on the low-cost end, and empowering the real-estate agents through the use to Internet technologies with the most affordable costs.
