-Ensure that your initial instructions encompass all of your personal preferences. These preferences may include colour, layout or URLs of other sites that have elements you wish to incorporate in your site.

-If you have questions or concerns during project, make sure to address them with your designer ASAP.

-When providing edits, make sure they are clear and thorough. The more clear and precise your instructions, easier it is for designer to address and complete them.

3) Trust your designer.

One of main reasons we hire designers is for their expertise. Through them, our ideas become reality. With this in mind, we must trust designer's ability and expertise. Once your designer has interpreted your preferences for project, he or she may have suggestions intended to improve effectiveness of final product. This is one of many overlooked services provided by designers. It's in your best interest to carefully consider these suggestions rather than dismiss them quickly because they differ from your original expectations. For example, although you have your heart set on one type of layout your designer may suggest a more effective way of presenting your information.

As a final note, it must be understood that perfection in design is relative. The designer and client are two different individuals and end result of any project will most likely differ from what was originally envisioned. Although result may be different, it does not mean that perfection was not achieved, rather combination of your expectations and designer's expertise has produced a unique design solution for your project.

To experienced Flash designer, these powerful tools have been both a blessing and a curse. On upside, they drastically reduce time it takes to create Flash pieces. On downside, low price of these applications makes them available to "Average Joe," and as a result, everybody and their dog is beginning to call themselves "Flash Designers." Their pieces, created without necessary technical know-how of what it takes to make a Flash piece accessible to lower-bandwidth viewers, are beginning to give Flash a bad reputation as being bloated and boring.

To you, prospective consumer, this overabundance of so-called "Flash Designers" presents an element of confusion. Should you get kid down block to design your Flash site for $300? Probably not. If you're paying a "design firm" in another city $10,000 for a site, are you getting best Flash site money can buy?

Unfortunately, my friends, answer is no.

We were recently contacted by a man who was unhappy with state of his site; after paying over $10,000 to a "Flash Design Firm," he had one look at what he got for his money and was shocked.

We were, too.

His site, at http://www.faustco.com/, breaks just about every rule there is. There are too many colors, too many fonts, and, as you know, Flash is intended to display images in "vector" format. Whoever designed Mr. Faust's site clearly had no understanding of this fact, and imported as many raster images as they could. This resulted in a site that not only has "chunky" appearance mentioned earlier, but also presents incredibly long download times to viewers trying to visit site with a standard 56k (or lower) connection. While Mr. Faust's business has been around for a long time, no doubt because they've been producing excellent, dependable products since day they began business, poor quality of his site's design will no doubt harm reputation of his company.

FLASH - WHY DO YOU WANT IT?

Like I said before, folks: Flash, "when created properly," can be best thing that ever happened to your site. Having personally experienced benefits of effective Flash design, I can honestly say that there is NO medium out there that gets people going to your site and subscribing to your newsletter list better than a well-done Flash piece. However, when looking for a Flash designer, beware: if a "company" doesn't have a Flash portfolio that impresses you in least, don't hesitate to delete their e-mail and forget they existed, no matter how low their prices may be.

If you're looking for a Flash designer, I'm naturally going to recommend you contact us now. Not only are we in our seventh year of putting people's businesses online, and not only have we been applying proven marketing concepts time and time again, helping thousands of people maximize responses to their offers (regardless of type of business they run), we've also got technical know-how of exactly what it takes to make a Flash piece that WORKS. When you order from us, you won't just be getting a site that LOOKS pretty and applies our years of marketing experience, you'll be getting one that loads quickly and gets your point across effectively.

And hey, if you've received a quote from another company and aren't sure if you'll be getting your money's worth, send quote to me. I'm not offering to beat their price, I'm offering something much more valuable: to relieve any confusion you might be experiencing and help you to become more informed of what good Flash design is. I'm standing by to help you now! mailto:customerservice@worldprofit.com