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Ezine advertising is one of most effective, inexpensive forms of advertising available on web. You can get your message out to thousands of prospects for a few dollars. If you can't afford to advertise like this, you can't afford to be in business.
The old "saw" that "it takes money to make money" certainly holds true when conducting a web based business. But beauty here is that you don't have to invest thousands to get started.
Many people trying to earn income on web will fail, however a well thought out program will make money. Is there any "magic formula" which will guarantee success? Yes, but some are either to busy with their regular job to pursue this like a business, while others who do have time, would rather spend it in other activities, and are simply taking a "shot" hoping to get something for little or no effort.
In order to succeed in any business, online or off, you have to give it proper attention, and approach it in a business like fashion. And at risk of using a "dirty word" you have to "work", and approach it like a regular job. If you hope to build an online business, you cannot sit back and hope world will beat a path to your door - they won't. You have to promote your business to get prospects interested in what you are trying to sell.
People will invest their hard earned money in a program, but don't take that next important step and spend a few bucks to promote it. They search out inexpensive programs to work with, and they are being "penny wise". But they don't spend few extra dollars to promote it. That is being "pound foolish".
If you are "penny wise and pound foolish" in your approach to running any business, you will not succeed. If you approach it in a business like manner, you will achieve success.
Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com