Pennies On The Dollar - Buying Audio Software Smart. Part 9

Written by David D. Deprice

Continued from page 1

Voice Activation System, File Length Limitation System and Schedule will help you to conveniently customize your recording tasks, so you can record your favorite online audio program even while you're at work!

The Audio Record Wizard interface is easy to use, and well-suited to both novice and expert PC users alike.

Note - Inrepparttar trial version, you are limited to 3 minutes of recording time. If you are satisfied withrepparttar 138243 recording quality, and would like to use it without recording time limitation, please buyrepparttar 138244 product.

David D. Deprice Shows You A Dirty Trick To Get 10-30% Off Audio And MP3 Software at

The Pros And Cons Of "Bid Gaps"

Written by Stan Hauser

Continued from page 1

In addition torepparttar tools offered byrepparttar 138148 PPC Search Engines to eliminate "Bid Gaps", there are several third party Bid Management applications that will dorepparttar 138149 trick. Atlas OnePoint offers a sophisticated Bid Management tool to effectively manage your bidding strategy across 40 different Pay Per Click Search Engines and shopping comparison sites. BidRank is another tool we recommend for optimizing keyword bids, and avoiding "Bid Gaps".

How You Can Profit From "Bid Gaps":

While creating "Bid Gaps" for your own keywords can be a costly mistake, you can often improverepparttar 138150 metrics of your Pay Per Click Advertising program by taking advantage of gaps that appear inrepparttar 138151 bidding strategy of your competition.


Position # 1 $1.00 Position # 2 $ .79 Position # 3 $. 78 A "Bid Gap" has appeared betweenrepparttar 138152 #1 andrepparttar 138153 # 2 positions. You can either pay $1.01 to lock inrepparttar 138154 #1 position, or bid $.80 forrepparttar 138155 # 2 slot. Given these alternatives it may make more sense to opt forrepparttar 138156 # 2 position. The slight decline in traffic from slipping torepparttar 138157 #2 spot may be more than compensated byrepparttar 138158 improved ROI due torepparttar 138159 lower cost per click.

If you want to play hardball with your competitors by driving their cost per clicks higher, while locking in good positioning for your ads at a lower cost, you can manipulaterepparttar 138160 'Auto Bidding" tools to your advantage.


Position # 1 $1.00 Position # 2 $. 79 Position # 3 $. 78 In this example, if you used any ofrepparttar 138161 "AutoBid" features offered by many ofrepparttar 138162 Search Engines and set your maximum bid to $.99 ($.01 less than your competitor inrepparttar 138163 #1 position),repparttar 138164 system would put you inrepparttar 138165 # 2 position at $.80 ($.01 more thanrepparttar 138166 next highest bid), while your competitor would still have to pay $1.00 forrepparttar 138167 # 1 slot (sincerepparttar 138168 system would consider your $.99 maximum bid to berepparttar 138169 next highest bid, and adjust your competitor's bid to be $.01 more). Software company Pay Per Click Management offers a "CompetitionBuster" feature specifically designed to take advantage of your competition's "Bid Gaps".

We don't necessarily endorse this approach, butrepparttar 138170 Pay Per Click Advertising game isn't forrepparttar 138171 faint of heart. You need to have a well thought out bidding strategy so you don't overpay for your clicks, while still gettingrepparttar 138172 traffic volume you need to reach your goals.

Stan Hauser is a leading expert on effective Pay Per Click Advertising strategies, and creator of

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