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7. ) Link popularity. Increase link popularity by submitting
RSS feed, blog or podcast to
appropriate directories. The following directories allow submissions of specific kinds of RSS feeds. Be sure to follow
guidelines of each site and choose categories wisely.
Submit Podcasts - http://www.podcasting-tools.com/submit-podcasts.htm Submit RSS feeds - http://www.rss-specifications.com/rss-submission.htm Submit Blogs - http://www.blog-connection.com/submit-blogs.htm
8.) RSS feed descriptions. RSS feed descriptions are generally summaries or introductions to other content. Often, feed creators will provide additional information on an HTML site, enticing
reader to click through for
full information if it is a topic that is of interest to them. Provide enough teaser copy that
reader can easily discern if
contents are something that is important to them.
9.) Subscribe to feeds. This might seem obvious, but a surprisingly large number of publishers do not subscribe to their own feed. This is a great way to visualize what your customers see, and experiment with formatting and integrating HTML into feeds.
10.) Image ads. Add your corporate logo to your RSS feed. Create a brand and enforce that brand by including
image in
RSS feed. The image will enhance your corporate identity and dress up
look of your feed by adding your corporate logo.
11.) Alphabetical rank. Many feed readers list feeds alphabetically in
reader. Feed channels that begin with A will naturally appear in
top of
feed list in most feed readers. If you wish to appear in
top of list of feeds that a reader has subscribed to, keep this tip in mind.
12.) Meaningful Links Each item in your feed should contain a unique URL associated with it. This will direct users to associated information. Many find using target URLs with
"#" symbol in
link to identify specific content useful.
Most marketers have a love-hate relationship with search engines. Search engines have
abilitiy to make even
most confident webmaster feel powerless . Let's face it - all of us have felt
wrath of
search engine powers-that-be at one time or another, and while it may be difficult to know what line was crossed or how we fell out of favor, following some basic guidelines will be helpful in optomizing feeds for search engines.

About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.