1) PPC success resides in your titles and descriptions: Well-written titles and descriptions can make or break a PPC advertising campaign same way they affect traditional search return listings. The most important thing to keep in mind when writing titles and descriptions is that you are not only speaking directly to searcher, you have an obligation to explain your product or service so that it either elicits a positive response sufficient enough to motivate them to click or discourage them from clicking altogether if what you are offering is not what they are actually looking for. When writing titles and descriptions, focus on specifics of what that user will find at your site, i.e. special deals or discounts, signup information for a newsletter, registration for an e-book, etc.

2) Use Specific Terms for Specific Pages By bidding on specific terms related to your business and directing visitors to specific pages which represent those terms, conversion rates on this practice increase dramatically. Imagine conducting a search and finding a great title and description but then having to go through hundreds of page to locate information. When “landing pages” are created which offer information on what surfer originally searched for, chances are that they will take action you want them to, whether it be signing up for a newsletter or purchasing a product. A common rule of thumb is to have no more than fifty terms per page that you are promoting on a PPC.

3) Be Passive or Aggressive, but be something. Most PPC advertisers are either passive PPC players or aggressive marketers. The secret behind PPC marketing is that these networks’ partner with other networks to display advertisers’ advertisements. So higher you bid on a PPC, better placement you will receive on network/partner sites. Bidding in this manner makes you an aggressive PPC marketer and advantages are many and include – more traffic and more exposure to target markets.

If a small website (or one of a low profit-margin category of business) decides that traffic that each PPC network alone provides is sufficient, managers of campaign must be aware of their bid amounts (overbidding or underbidding) as well as what can afford to pay for each visitor. Usually top four positions are where most of traffic is received from - highest percentage of total clicks (thanks to partner networks). The number of clicks in your account will usually decrease incrementally based on your bid.

CONCLUSION: PPC advertising has proven to be a productive method of generating traffic (and more importantly) sales or conversions for many webmasters and web site owners. If you are thinking about trying your hand at pay per click, make sure to use tips outlined in this article and ask others PPC advertisers if they have any advice!

Most of time this is most effective way with Classified Ad, where you can only put a very short Ad in it. So job of your ad only to grab attention and drive them to send an email for complete information, make them curious about your product!

In order to execute this type of promotion you need to have your own autoresponder, there are some free autoresponders out there. The autoresponder will capture email and send offering email automatically so your job only placing your ad to many free classified ads out there. You need to set up offering letter first in your autoresponder before placing ad.

I have used this strategy with local yellowpages and I put my ad only once a week and I got new leads/subscribers everyday with little effort I've done.

Happy List Building!