Pay per click tracking

Written by Joel Strellner

Continued from page 1

The most common method of pay per click tracking is using a special URL in your ads.

For example:

The special URL will allow you to determinerepparttar source ofrepparttar 128009 click (inrepparttar 128010 example above, Google) and more importantlyrepparttar 128011 term (inrepparttar 128012 example above, "Scented candle").

The software is most typically implemented in either PHP or Perl and storesrepparttar 128013 information aboutrepparttar 128014 user in MySQL or any ofrepparttar 128015 other major databases. The most common information logged is date, time, IP address, session id, referrer, current page and their user agent.

Benefits of PPC tracking

Based onrepparttar 128016 above example ofrepparttar 128017 candle business we were able to determine thatrepparttar 128018 business was only generating 2 sales per day from Google, however it was generating 18 sales per day via Overture. Because we only generated two sales on Google we are able to determine if it is cost effective to continue advertising with google (e.g. generating a profit or losing money through advertising) or to take our advertising dollars elsewhere.

The primary benefits are:

* Save advertising money by advertising wiser. * The ability to testrepparttar 128019 effectiveness of changes in your ad copy. * Assist in your website layout (e.g. make it easier to navigate and purchase).


Tracking your advertising is beneficial to any business that advertises online, businesses that are big (Bank of America,, Capital One, Progressive Auto Insurance) all do it and so do your competitors. Don't let your competition gain an advantage; start tracking your users today! If used right, you will be glad that you did!

Joel Strellner is a freelance web designer and php programmer located in Sacramento, CA. You can visit his website at This article and many more are available there too.

Search Engine Robots - How They Work, What They Do (Part II)

Written by Daria Goetsch

Continued from page 1

A sitemap page is a very good way of givingrepparttar search engine robot every opportunity to reach your website pages. Since robots click throughrepparttar 128008 links of your web pages, make sure that at least your most important pages are included inrepparttar 128009 sitemap; you may even want to include all your pages there, depending on repparttar 128010 size of your site. Be sure to add a link torepparttar 128011 sitemap page from each page on your site.

Another important consideration is that of keeping all of your pages within a small number of "clicks" from your top page. Many robots will not follow links more than two or three levels deep, so if your "widgets" page can only be reached from your home page by following multiple links (e.g. home page >> about us page >> products page >> widgets page),repparttar 128012 robot may not crawl deep enough to get torepparttar 128013 widgets page.

Testing Your Website For Search Engine Robot Accessibility To get an idea just whatrepparttar 128014 search engine robot "sees" on your page, you can look atrepparttar 128015 Sim Spider tool. You may be surprised at how different your site looks torepparttar 128016 robot. You can find this tool at

You will see text and ALT image text show up inrepparttar 128017 results. If your entire website is built in Flash, you will see nothing at all because robots don't understand Flash movies.

The Bottom Line When it comes to search engine robots, think simply. Lots of good content and text, hyperlinksrepparttar 128018 robots can follow, optimization of your pages, topical links pointing back to your site and a sitemap will help insurerepparttar 128019 best results whenrepparttar 128020 robots come visiting.


SpiderSpotting - Search Engine Watch List of robots and protocols for setting up a robots.txt file.

Spider-Food Tutorials, forums and articles about Search Engine spiders and Search Engine Marketing. Articles and resources about tracking Search Engine spiders.

Sim Spider Search Engine Robot Simulator Search Engine World has a spider that simulates whatrepparttar 128021 Search Engine robots read from your website.

Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing (, a Search Engine Promotion company serving small businesses. She has specialized in search engine optimization since 1998, including three years as the Search Engine Specialist for O'Reilly & Associates, a technical book publishing company.

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