Pay per click search engine guide

Written by David Callan

Continued from page 1

Most pay-per-click search engines allow you to link directly torepparttar relevant page of your site. This means that you are givingrepparttar 128356 searcher exactly what he or she is looking for. This way you are more likely to make a sale asrepparttar 128357 visitor is inrepparttar 128358 right mind-frame to buy and will not get lost or give up before findingrepparttar 128359 page that he or she is looking for.

If you have readrepparttar 128360 articles on search engine optimization you will have learnt that it is more likely visitors will click through if their search term is inrepparttar 128361 title and description of your listing this is because it appears to be exactly what they were searching for. So always try to includerepparttar 128362 exact search term in your title or description. Furthermore make your title and description as descriptive as possible. This has a few benefits.

Searchers are much more likely to click on a link if they know where it's going. It saves you money becauserepparttar 128363 people that click through are really interested in your page because your title and description is very 'descriptive'. If your title was not descriptive they would click through and investigate, if you didn't have what they wanted they would leave and you have just lost money. Remember with pay-per-click search engines you are only paying for actual visitors and not views of your listing, so being listed inrepparttar 128364 top 1-3 positions, is not alwaysrepparttar 128365 best strategy becauserepparttar 128366 quality of people who click on top listings might not be ofrepparttar 128367 highest standard. This is because a lot of searchers seem to click on a high listing without actually reading it, again if you didn't have what they wanted they would leave and you have just lost money. Whereas if someone clicked through on a site ranked 19th after scanning through allrepparttar 128368 descriptions briefly they would be a much higher quality visitor because they have hunted down exactly what they wanted and are genuinely interested in that site. These people arerepparttar 128369 visitors you want as they are much more likely to buy your product or sign up to your newsletter.

Bidding on a top 3 position is a good strategy however on less popular words and phrases as this means they will show up on partner sites. ( partners with Yahoo and MSN among others) These words are far cheaper than more searched for general words and have a better visitor to sale ratio. A PPC search engines partner sites will help getrepparttar 128370 search count up on these words.

Get specific - generallyrepparttar 128371 more words a keyphrase you bid on hasrepparttar 128372 more likely a visitor will become a customer. Once again you only pay for clicks not views so you don't lose money if no one clicks and if they dorepparttar 128373 chances are good that they'll buy from you. It's very hard to lose money on really specific keyphrases.

Well that's it. I hope you can use this information to make you a bit of money, byrepparttar 128374 way OVERTURE.COM and FINDWHAT.COM arerepparttar 128375 pay-per-click engines I recommendrepparttar 128376 most.

---------------------------------- Article by David Callan David isrepparttar 128377 webmaster of Visit his site for free internet marketing articles, advice, ebooks and more.

---------------------------------- Article by David Callan David is the webmaster of Visit his site for free internet marketing articles, advice, ebooks and more.

How to Get FLASH Indexed by the Search Engines

Written by Robin Nobles

Continued from page 1

To better illustrate how this might look, we enlistedrepparttar help of Web designer Dave Barry of SmartCertify Direct -- Dave was kind enough to create an example site employing a transparent FLASH movie to help us visualizerepparttar 128355 effect. As Dave explains...

"This flash movie was made transparent so you may seerepparttar 128356 effects of putting text behind flash. Using Dynamic HTML, you can absolutely position a flash object right over top of your existing html code. Search engines see copy and text while visitors see your dynamic flash movie."

To see Dave's example, visitrepparttar 128357 complete article found atrepparttar 128358 below URL, and look for "Flash Sample." Once there, click anywhere inrepparttar 128359 browser window, hold down CTRL and hit "A" on your keyboard (Ctrl+A = highlight all) to see how this sample FLASH movie would otherwise "hide"repparttar 128360 text wererepparttar 128361 FLASH not transparent.

(To viewrepparttar 128362 Flash Sample, visit this article online at

Dave was kind enough to share with usrepparttar 128363 source code he used to createrepparttar 128364 effect, which can also be foundrepparttar 128365 above URL.

It should be noted this effect works only in browsers that support HTML version 4.0 or greater. This is only a minor concern, however, asrepparttar 128366 vast majority of browsers that are being used today are compatible.

Yes, but willrepparttar 128367 Search Engines toleraterepparttar 128368 "trick"?

Obviouslyrepparttar 128369 most pressing question is whether or notrepparttar 128370 search engines will accept, or reject, pages that make use of this strategy. After all,repparttar 128371 possibility of layering irrelevant content under, or even entirely offrepparttar 128372 page (by assigning minus positioning coordinates) is a distinct possibility.

To anticipate howrepparttar 128373 search engines might view this strategy, once again, we considerrepparttar 128374 issues of "intention" and "relevancy."

Perhaps Stephen Baker, Director of Business Development and Marketing at FAST, said it best when he remarked, "Our position is pretty straight's notrepparttar 128375 technique that we are concerned about, it'srepparttar 128376 intention. If we indexrepparttar 128377 text in Z- Order and CSS and it's relevant torepparttar 128378 content, then we're all happy. But, as you know, we do have internal systems that trip wires all ofrepparttar 128379 time. If a particular technique becomes heavily abused over time, we'll definitely stop indexing information through said technique."

As we've said countless times before, certain legitimate Web site enhancements, like FLASH, frames, dynamic content, etc., are a nightmare forrepparttar 128380 engines to index. They simply have never done a very good job on complicated HTML page, and FLASH poses, perhaps,repparttar 128381 greatest indexing challenge of them all.

Regardless, sites that use these upscale tools have as much right to be found as any others within their selected keyword categories. Projecting a professional image to your potential customers is important, and using Z Order within your CSS gives enables you to obtain that professional image without sacrificing search engine findability.

Copyright 2002 Robin Nobles. All rights reserved.

Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing ( training programs. She also teaches 3-day hands-on search engine marketing workshops in locations across the globe with Search Engine Workshops (

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