Pay Per Performance Advertising : What is it?

Written by Stephen Warren


Continued from page 1

If you want to do a subscriber deal by paying for each subscriber that is sent to you. This is best set up yourself and joint venture with another website. This means you can customize it yourself. Or you could leave it open to everyone and have many people sending you subscribers. I don't know of any websites that provide software for this, so you may have to get a programmer to do it for you.

Please be careful though. You CAN have anyone and everyone promote your newsletter and generate you subscribers, however if you allow this, it will be easier and easier to lose track of genuine and fraudulent subscriptions, making it hard to distinguish between them.

Make sure you have a good email handling solution.

I would recommend that you don't automate this process unless you are feeling brave.

Verify each request personally and manually.

Or you could go out looking yourself.

This is probablyrepparttar best way to go, it gives you total control and allows you to pick and choose exactly who you want and who you don't want.

However, if you are feeling brave, or you have a good email handling solution then go ahead and spreadrepparttar 124736 word about your newsletter subscription box. Let everyone promote it. This means more subscribers for you, which means more people to sell to.

In conclusion, if you want to advertise in this way, make sure you keep a tight grip on your budget. Put some restrictions on how much you can spend so you don't go overboard.

Overture allows you to deposit as much or as little as you like (Though a minimum deposit of $20 does apply). This way you can't overspend unless you manually choose to.

But, this brings onrepparttar 124737 issue of self control. Set yourself a personally limit and don't exceed it.

Stephen Warren, the creator and webmaster of http://www.marketershandbook.com , a completely free business and marketing resource which anyone may use.


A Woman With Musical Moxie

Written by Keith "MuzikMan" Hannaleck


Continued from page 1

With a gig at The Knitting Factory, Los Angeles on August 9, 2004, and more tour dates to follow, Ezina is in position to take her career torepparttar next level.

Her new record is available at Tower Records, Best Buy and FYE Stores Nationwide and online at:

http://www.ezinamoore.com http://www.cdbaby.com http://www.amazon.com

Tour Dates:

Sugar Bar, New York City August 13, 2004 Spokane Rocks Festival, Spokane Washington August 20, 2004 Meany Festival September 16-25, 2004 Berlin Germany September 26-October 2, 2004

Booking Info: Soulful Warrior Multimedia, Inc. PO Box 1174 Hollywood, CA 90078 email:Kevin Fraser-booking@soulfulwarrior.com

Talk To Ezina: ezina@ezinamoore.com

###

MuzikMan conducts interviews, writes reviews, biographies, press releases and articles for Independent and Major artists Worldwide. Articles are dispersed on a vast network of websites. Links to sites with great music content are provided on my Homepage and Links Page.


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