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Using Overture as an example here, making a bid is simply a matter of choosing following:
* keyword * title * description
And as Overture recommends on its site, always repeat keyword in both title and description to improve your chances of a click. Overture also comes with a keyword suggestion tool, available to Overture advertisers only.
Choosing your keywords, and amount you are willing to bid is also simple, but can take a lot of time. You need to research suitable in-demand keywords, that cost little. The paid-for version of Wordtracker - excellent keyword suggestion tool - allows you to brainstorm good keywords, and determine current cost of top 20 bids. A real time saver.
Wordtracker - http://www.wordtracker.com
And you can monitor your Overture bids using this tool: http://www.bruceclay.com/RankGoToReport.htm
=> BUT BID CAREFULLY!
Make sure you are happy with amounts of money you will spend. A quick rule-of-thumb to determine value of a visitor (or click) is to use this simple equation for a given month:
Value = average earnings / average unique visitors
Make sure your bids are lower than this 'value' of a visitor.
The best way to achieve success at pay-per-click search engines is to bid on many listings, but bid low.
=> READ MORE...
You can find out a great deal more about pay-per-click search engines from this excellent resource.
And Ken Evoy's excellent 5-day FREE Affiliate Masters course covers pay-per-click search engines in great detail, as well as other ways of building income (through content).
Pay-per-click search engines can guarantee to bring traffic to your site, at a low cost. Just remember that secret to using pay-per-click search engines is to make hundreds of bids. Remember also, that this time around, you only want 'the right people' to click link! So choose your words carefully.
Steve Nash shows how anyone can sell online at his brand new website. Visit his FREE beginners guide now! http://www.AnyoneCanSellOnline.com