Pay Attention To Your Customers!

Written by Kevin Nunley

Continued from page 1

Your customer starts asking a lot of questions. Remember that customers only ask about things that really matter to them. Take this as a good sign you've got a serious prospect.

Others will ask all about terms of payment, delivery, and guarantees even before they tell you which item they want. They feel more comfortable doing this because they can show serious interest in buying without letting you know exactly what they want to buy.


This could berepparttar most important time to pay attention to customers, especially if you want to make repeat sales or get referral business.

Contact your customers to see if they are satisfied with their product or service. Ifrepparttar 127437 customers have questions or complaints, do your best to answerrepparttar 127438 situation quickly. Remember that you can sometimes head off future problems by paying attention to customer concerns.

If you find that your customers are completely satisfied, ask if you can get a testimonial. Nothing helps you make a sale like strong testimonials from satisfied customers. Prospects are impressed when they hear positive things from those who have already bought your product or service. "This gadget doubled my gas mileage and saves me $200 a month! Buy it!"

Some types of customer recommendations work better than others. "This is great stuff" is a good testimonial but "This stuff cut my costs by 20%" is even better. Try to get customer recommendations that tell what kind of resultsrepparttar 127439 user got.

When customers say something good about your business or products, ask them if you can use their comment in your marketing. Almost everyone will be delighted and flattered that you want to use their words. Write them down and file them away for later use.

Even thoughrepparttar 127440 Internet is probablyrepparttar 127441 most technological thing in our lives, we need to remember that Internet BUSINESS still revolves around PEOPLE. We should always make sure that we pay attention torepparttar 127442 people we do business with -- there really NO better way of doing market research.

Looking for ways to market your product, service, or idea? Ask Kevin! He'll give you fresh promotion ideas free--no obligation. Reach Kevin Nunley and his staff of marketing experts at or 801-328-9006. See the promotion packages that are working best for his customers at

Three Ways To Boost Sales--NOW!

Written by Kevin Nunley

Continued from page 1

3. Put up a comments form on your web site. Clearly mention that some comments may be selected for display on your site or in your promotional literature. Some people will say good things (which I sure they mean sincerely) just to get their name in print.

4. Always includerepparttar person's first and last name along withrepparttar 127436 city they live in orrepparttar 127437 business they work for. Otherwise, people will think you made uprepparttar 127438 testimonial.

Let your Order Form also sell.

Many timesrepparttar 127439 order form or order page isrepparttar 127440 drabbest part ofrepparttar 127441 sales package. A brochure will feature color photos and imaginative copy, yetrepparttar 127442 order form will be plain black on white. The same goes for web sites where lively web pages lead to a legalistic shopping cart with hard-to-understand instructions.

This is a mistake.

Most customers have very busy lives and don't always remember what they did and where. When I worked in radio, we were often stunned to learn people often couldn't remember which station they won a prize from.

The same goes for customers. People may buy from you, then forget who they bought from just a few weeks later. That is a real problem if you are depending on word of mouth (which you should!).

Put your logo bright and bold on every one of your order forms. Make sure your name is stamped onto your customer's memory atrepparttar 127443 time ofrepparttar 127444 sale.

Some smart business people turn their order form into a brochure. They include an ad and a full list of their products and services. The order form is onrepparttar 127445 final page. The brochure also gives you space to include a coupon forrepparttar 127446 next purchase.

Be sure to include customer testimonials on your order form. Most prospects need an extra bit of encouragement just before they commit their money to a purchase.

Kevin Nunley provides marketing advice and copy writing, including web copy, sales letters, press releases, and ads. See his free 10,000 marketing ideas at Reach Kevin at or 801-328-9006.

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