Pay-Per-Clicks . . . One Way to Boost Traffic to Your Web Site

Written by Robin Nobles

Continued from page 1

Advantages to Working withrepparttar Pay Engines

The pay engines offer many advantages to Web site owners, including:

1. If you have a brand new site with little or no visibility and no link popularity,repparttar 127907 pay engines are certainly a way to get started fast while you wait for your standard search engine marketing efforts to kick in and take effect.

2. Pay-per-click engines are ideal for holiday promotions, special sales, or to jump start slow engine traffic.

3. Withrepparttar 127908 pay engines, you have instant visibility in whichever search engines display those results.

4. You choose your rankings, depending on how deep your pocket book is.

5. If some of your keywords aren't performing, you can choose other ones.

6. You only pay for clicks to your site, so you can target your traffic byrepparttar 127909 keywords you choose.

7. With regular optimization efforts, it's sometimes difficult to achieve top rankings if you're in a highly competitive field. Withrepparttar 127910 pay engines, you pay for your rankings, and VOILA! You're there!

8. Purchasing keywords is certainly easier and less time consuming than optimizing your pages.

9. With regular engines, when algorithms (or ranking criteria) change, you can find yourself booted out of your top spot. Withrepparttar 127911 pay engines, as long as you're willing to hand outrepparttar 127912 cash, you'll be on top.

10.You can target your audience based onrepparttar 127913 keywords you choose. Most Web sites have multiple target audiences, so pay-per-click keywords are a way to reach each of those target audiences.

11.Pay-per-click is generally less expensive than traditional advertising media.

12.With pay-per-click engines, you don't have to worry about design strategies that could mean death to a Web site otherwise. Is your entire site one huge Flash movie? No problem, if you go throughrepparttar 127914 pay engines.

Tips for Boosting Your Chances for Success withrepparttar 127915 Pay Engines

When working withrepparttar 127916 pay engines, it takes practice to achieve a level of success. So, start out slowly, and keep a tight rein on your budget. As you become better at crafting titles and descriptions and choosing highly targeted keywords, you’ll gradually be able to increase your budget, if you choose.

Here are some additional tips:

1. It's not always best to be #1. Many compulsive "clickers" automatically click onrepparttar 127917 #1 result when they have no real interest in buying your products or services.

2. Be sure to include your keyword phrase inrepparttar 127918 title and description you create atrepparttar 127919 pay engines. Take special care in creating a description for your site, since withinrepparttar 127920 top three slots,repparttar 127921 best description getsrepparttar 127922 most traffic, as a general rule.

3.Your keywords must be relevant torepparttar 127923 content of your pages. Overture is particularly careful about this.

4. Choose very targeted keywords so that you don't pay for needless click throughs. Don’t ever choose a general keyword, because your costs will skyrocket butrepparttar 127924 traffic won’t convert to sales.

5. Spend time researching your keyword choices at Overture's Search Term Suggestion Tool

or my favorite, WordTracker:

6. Generally, you'll have more success if you purchase 10- 20 keywords as opposed to just a few.

7. Choose a broad range of keywords and bid prices and testrepparttar 127925 waters. Watch your keywords carefully. Non-productive keywords should be eliminated and new, more productive keywords should be purchased instead.

8. For Overture, consider purchasing a "Premium Listing," which means that you holdrepparttar 127926 1st, 2nd, or 3rd ranking for your keyword phrase. Why? Because engines like AltaVista and Lycos showrepparttar 127927 first listings only.

9. Set up a separate "tracking" page to send your pay engine traffic. In order to show whether or notrepparttar 127928 cost is worth it, you need to be able to track your click throughs and sales. Don't send pay engine traffic to your home page.

10.Write your title and description using “objective” language rather than “subjective.” In other words, don’t say that your product or service isrepparttar 127929 best or #1 (subjective). Rather, list some ofrepparttar 127930 benefits of your service that make it unique (objective).

In Conclusion

You’ll find many benefits to purchasing keywords through pay-per- click engines, but you need to learn some basic guidelines before you get started. By doing so, you’ll hopefully find more successful when working withrepparttar 127931 pay engines.

Robin Nobles teaches 2-, 3-, and 5-day hands-on search engine marketing workshops thru in locations across the globe as well as online courses at Robin's partner, John Alexander, recently published an e-book titled, “Wordtracker Magic," at (which offers great tips for helping you learn how to focus on your target audience.)

10 Ways to Exceed Your Client's Expectations Every Time!

Written by John Alexander

Continued from page 1

I take a different approach.

I askrepparttar prospect this question:

“Have you ever wondered why some web developers may offer to register you with 250 search engines for free?” The answer is simple...that's exactly what it's worth. ZERO ......I then go on to teach them how targeted traffic is only realized through achieving a high ranking onrepparttar 127906 Major search engines. Show them an activity report to validate it. Then educate them about how you remain focused on optimizing their Web site forrepparttar 127907 Major Search engines.

By setting realistic expectations on search engine registration, and telling themrepparttar 127908 truth about where most of their traffic will come from, you once again are providing an education that others inrepparttar 127909 business forget to give their clients.

5. Teach your clients aboutrepparttar 127910 value of Manual SE Registration:

If you're like me, you only do manual registration. If you do use an auto-submission program or service, make sure it is one that works in a non-spam manner (there are not many that do).

6. Teach your clients aboutrepparttar 127911 risk and annoyance of FFA Links:

FFA Links (which stands for Free For All links) are NOT search engines. Actually what you have probably learned by now is that many FFA sites are often times but not always, nothing more than spam sites seeking your e-mail address. Overrepparttar 127912 years I have tried subscribing to these services at times just to determine if there may be any benefit. I can determine no benefit in FFA links and I like to educate my clients so they do not get sucked in byrepparttar 127913 many "special offers." Educate your clients and save them headaches.

7. Build long term relationships with your clients.

Takingrepparttar 127914 consultancy approach with SEO offers many opportunities to not only build customer rapport but also to maintain it on a long term basis. I see my role as teaching my clients as much as I can aboutrepparttar 127915 Internet side of their business. The time you spend educating your client pays fairly big dividends in terms of customer loyalty. What happens after a while is, your customers will seek your advice on issues rather than just get taken advantage of by one of those e-mail deals that sounds to good to be true. Care for your client's business as if it were your own!

8. Does your client need help to write a Media Release?

This may be a stretch for some SEO's but look for opportunities to help your client promote their web site in different ways. I like to assist my clients by doing little things that are easy for me to do, don't really take too much time and add extra value to my service. Examples of these services might be to help your client write a good media release orrepparttar 127916 creation of little counter top signs that advertiserepparttar 127917 clients URL. Do they need a little checklist to help them promote their URL? Think value added!

9. Practice customer service excellence.

One ofrepparttar 127918 biggest loopholes inrepparttar 127919 Internet marketing and SEO business, is lack of quality customer service. Do you return their calls? Do you look after their questions promptly? Do you keep them informed aboutrepparttar 127920 newest trends?

10. See your customer, as a customer for life.

Care for your customers business as much as you can with full attention to detail. Most business owners are far to busy running their business to look after all of their "web presence" issues. This is why they hire you inrepparttar 127921 first place. If you remember to deliver "excellence" in both customer service and communication, you'll have distinct advantages over many other competitors. Look after your customers well, and they will definitely look after you well too.

John Alexander is the Co-Director of Training of Search Engine Workshops with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive "hands on" search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through, and he’s a member of Wordtracker’s official question support team.

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