For hotels, this can be a cost effective way of obtaining bookings from potential guests who are searching for accommodation in your town or area.

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Second, distinguish between categories of your customers that will purchase what you're selling and those that will not. When all is said and done, your business relies on revenue customers generate to stay in business. If no men watched Spike TV it would not still be a viable, thriving network. It may be helpful, if you have resources, to identify which categories of your customers might not buy right away, but may come back and purchase later.

Finally, discover how your customers will use or purchase your product. Spike TV no doubt was faced with challenge of providing quality service to both Sci-Fi fans and Demolition Derby junkies. Some of your customers may purchase your product based on impulse, while others may be converting from one of your competitor's products. Still others may need information, testimonials, and a personal relationship with you before they spend money. Catering to your individual customers (by identifying categories and marketing to ones that will buy what you're selling) increases likelihood that they will return next time they need your services.

Knowing your audience and meeting their individual needs can be difference between barely scraping by and buying a yacht - or a school bus figure eight racing track of your very own.