For sake of this example, consider that delivery costs are nil. Therefore, $34.50 divided by 100 clicks = $0.345 as an absolute maximum bid per click. There are only three ways to increase bid above $0.345 while maintaining integrity of campaign:

- raise product price above $69 - increase CSR above 1% - accept a lower profit margin per sale

5. - Failure to Track Results and Manage Campaign

Once advertising campaign is set in motion, results should be tracked and analyzed on a daily basis. Many pay-per-click search engines now provide in-depth analysis and reporting tools that greatly simplify this process. In addition, specialized pay-per-click tracking software is widely available, and in absence of a workable alternative, will prove to be a wise investment.

However, based on this writer's own experience, no two selling days are alike, even on Internet. We suggest that no fundamental changes be made to campaign until at least five-hundred click-throughs have been gathered, or until campaign has been live for several days.

Those suggestions are, of course, only rules of thumb. Any campaign found to be creating a cash hemorrhage should be discontinued immediately and thoroughly reevaluated.

6. - Failure to Enable Follow-up Marketing

An inexperienced pay-per-click advertiser might expect to begin turning a profit immediately after ad goes live online. However sweet a dream that may be, it is often not case.

Without follow-up capability, profit potential of any pay-per-click campaign is severely reduced. A majority of prospects will not buy on their first visit, and may not return to buy later. As a result, entire campaign may register a net loss on initial run.

However, even a money-losing initial campaign can be turned into a winner over time, if campaign is focused not only toward making immediate sales, but also toward producing a mailing list of interested prospects for later follow-up.

The mechanics of follow-up tactic are beyond scope of this writing. We invite reader to visit link below and investigate a series of articles on follow-up email marketing and effective use of autoresponder systems.

http://DanBCauthron.com/autoresponders.html

7. Plan Ahead Make a list of business supplies or equipment you'll need in future. Keep an eye out for stores that have big sales. Purchase supplies when they go on sale before you need them.

8. Used Stuff If your business equipment and supplies don't need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stuff for sale message boards and newsgroups etc.

9. Negotiate You should always try negotiate a lower price for any business equipment or supplies. It doesn't hurt to try. Pretend you are talking to a salesman at a car lot.

10. Search You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality. Don't just be satisfied with a few.

Quote of Day:

"It is courage, courage, courage, that raises blood of life to crimson splendor. Live bravely and present a brave front to adversity." -- Horace

It really works!

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