If you site charges clients a reoccurring monthly fee, you can bid in excess of your immediate profit margin. To do this safely, you must determine how long average customer will stay on your site. For example, if you make a $10 profit per month and average customer pays for 5 months, total profit is $50. In this situation, you can spend $20 or $30 to obtain a customer and still turn a profit. To properly manage a PPC campaign for a reoccurring charge site, you must recalculate profit per customer ever week to protect yourself.

PPC Cons

Why not just use a PPC campaign instead of pursuing search engine optimization? There are a number of reasons. First, you are paying for each click with a PPC, which requires a budget and may impact your cash flow. Second, PPC bidding is competitive and that translates into higher costs, so much so that a profit may be hard to make. Third, many people simply do not click on PPC ads with figure being as high as 20 percent. Fourth, you run risk of having people click on your ads with no intention of buying, whether they are just browsing or are trying to exhaust your advertising budget.

PPCs definitely have a place in online marketing field. Manage your campaigns with an eye for detail and you should fine.

"...there is clear evidence that directory submission works."

Directory submission is a well established and often overlooked search engine optimisation strategy. Unlike many new techniques travelling along webmaster grapevine, there is clear evidence that directory submission works. Before submiting to free directories http://www.Info-sales.co.uk had a google page rank of exactly zero. Now, after submission, just one page rank update later, same site is at google page rank 4. This is not a unique case. Right, so you're convinced of need to submit your site but want some more tips and tricks to help you along way. Firstly, many directories require an email address to allow them to verify your listing, I would strongly recommend that you use a free email address rather than a company one. Gaining inbound links is important but there is no need to clutter your inbox in process. Secondly, when entering your website url, unless form specifically instructs you not to, remember to include 'http://'. This is important because many systems create your listing automatically and without http:// your link may not work, being treated as a page of site you have submitted to rather than a link to an external site. My final tip to set you on right trajectory for your race to top of search engine rankings is to enter an accurate, keyword rich but not overtly promotional site description. If you try to use description as an advert, many free directories will reject your submission. However, if you keep your description accurate and keyword rich it will mean your listing gets accepted and search engines will be able to index your site more accurately.

So how do you get inbound links without spending loads of money and time? Directory submission. Simple as that.

All that is left for me to do is to wish you good luck with your site and all future endeavours.