Table of Contents (TOC) - use next Roman numeral and continue numbering these pages. The TOC might include a List of Acronyms and Abbreviations, Chapter 1, Chapter 2, etc., Appendix A, Appendix B, etc., List of Illustrations, depending on your document.

Do not list Preface or Introduction on TOC. (Anything that comes before TOC does not get listed on TOC.)

Chapters - appear next and always begin on a right-hand page. Begin page numbering using Arabic numbers (1, 2, 3, 4, etc.) paginating front and back pages.

New chapters begin on a right-hand page using an odd number. For example, Chapter 1 would be paginated 1 through 10. Chapter 2 would be paginated 11 through 28, and so on. If Chapter 2 ends on page 27, leave page 28 blank. It is back of page 27. Chapter 3 then can begin on a right-hand page with an odd number.

Bibliography or References - continue page numbering like a new chapter.

Appendixes - continue page numbering each appendix like a new chapter.

Back Cover

This list of parts of a document is a guideline. You may not use them all. You may have more parts than I've listed here. But when you begin layout of your pages, following this guideline will ensure your readers can follow your thoughts, real reason for writing your book!

Read any personal development book and you know that key to get someone to like you is to talk about them, show an interest in them and praise them.

If you can’t use word ‘you’ in your headline, you can imply it by using word ‘how to’ which has a similar effect because it still involves reader.

4. What size should text in your headline be?

The size of your text is very important. If you use a small typeface it will disappear into your body copy and won’t stand out. Make sure typeface is 4 to 8 times size of body text and takes up about 20 - 25% of your ad space.

5. Use an exclamation mark

The simple act of putting an exclamation mark at end of your headline makes people feel that statement is dramatic so there’s more of a chance they’ll read further.

6. Put your headline in quotation marks

Putting your headline in quotation marks makes people feel that it is a quote so they’re more likely to read on.

7. Mention your offer in your headline

Giving your reader a compelling reason to respond, makes you stand out from your competitors and fast tracks sales. If you have a powerful offer in your advertising piece, in some cases, it’s best to mention it in your headline.

Here are some examples of headlines promoting offers:

FREE booklet reveals non surgical secrets this 60 year old grandmother uses to look just 40

FREE seminar shows you how to end your $100,000 home mortgage in 4.7 years

Buy xx get Y FREE

Buy this xxx and we'll give you xxx FREE

Yours FREE xxxx

FREE meal

FREE seminar shows you how to ...

$193 leather bound bible for just $29.95

$180 off car stereos if you buy before Jan. 26

8. Mention results

When your product delivers proven results, tell world in headline of your ad. The statement must be strong. It must be believable. It must be specific, and, it must be proven. If you can guarantee results, incorporate your guarantee in headline.