Parts is Parts

Written by Peggy Hazelwood

Continued from page 1

Table of Contents (TOC) - userepparttar next Roman numeral and continue numbering these pages. The TOC might include a List of Acronyms and Abbreviations, Chapter 1, Chapter 2, etc., Appendix A, Appendix B, etc., List of Illustrations, depending on your document.

Do not listrepparttar 129534 Preface or Introduction onrepparttar 129535 TOC. (Anything that comes beforerepparttar 129536 TOC does not get listed onrepparttar 129537 TOC.)

Chapters - appear next and always begin on a right-hand page. Begin page numbering using Arabic numbers (1, 2, 3, 4, etc.) paginating front and back pages.

New chapters begin on a right-hand page using an odd number. For example, Chapter 1 would be paginated 1 through 10. Chapter 2 would be paginated 11 through 28, and so on. If Chapter 2 ends on page 27, leave page 28 blank. It isrepparttar 129538 back of page 27. Chapter 3 then can begin on a right-hand page with an odd number.

Bibliography or References - continue page numbering like a new chapter.

Appendixes - continue page numbering each appendix like a new chapter.

Back Cover

This list of parts of a document is a guideline. You may not use them all. You may have more parts than I've listed here. But when you beginrepparttar 129539 layout of your pages, following this guideline will ensure your readers can follow your thoughts, repparttar 129540 real reason for writing your book!

Peggy Hazelwood is a writer and editor who runs the Albooktross Electronic Bookstore at She also publishes the twice monthly Albooktross Web-foot News full of book news. Subscribe by sending an email to

8 Tips for Writing A Knock-Em Dead Headline

Written by Kris Mills

Continued from page 1

Read any personal development book and you know thatrepparttar key to get someone to like you is to talk about them, show an interest in them and praise them.

If you can’t userepparttar 129532 word ‘you’ in your headline, you can imply it by usingrepparttar 129533 word ‘how to’ which has a similar effect because it still involvesrepparttar 129534 reader.

4. What size shouldrepparttar 129535 text in your headline be?

The size of your text is very important. If you use a small typeface it will disappear into your body copy and won’t stand out. Make surerepparttar 129536 typeface is 4 to 8 timesrepparttar 129537 size ofrepparttar 129538 body text and takes up about 20 - 25% of your ad space.

5. Use an exclamation mark

The simple act of putting an exclamation mark atrepparttar 129539 end of your headline makes people feel thatrepparttar 129540 statement is dramatic so there’s more of a chance they’ll read further.

6. Put your headline in quotation marks

Putting your headline in quotation marks makes people feel that it is a quote so they’re more likely to read on.

7. Mention your offer in your headline

Giving your reader a compelling reason to respond, makes you stand out from your competitors and fast tracks sales. If you have a powerful offer in your advertising piece, in some cases, it’s best to mention it in your headline.

Here are some examples of headlines promoting offers:

FREE booklet revealsrepparttar 129541 non surgical secrets this 60 year old grandmother uses to look just 40

FREE seminar shows you how to end your $100,000 home mortgage in 4.7 years

Buy xx get Y FREE

Buy this xxx and we'll give you xxx FREE

Yours FREE xxxx

FREE meal

FREE seminar shows you how to ...

$193 leather bound bible for just $29.95

$180 off car stereos if you buy before Jan. 26

8. Mention results

When your product delivers proven results, tellrepparttar 129542 world inrepparttar 129543 headline of your ad. The statement must be strong. It must be believable. It must be specific, and, it must be proven. If you can guaranteerepparttar 129544 results, incorporate your guarantee inrepparttar 129545 headline.

Kris Mills of Words that Sell ( )is a top selling copywriter and respected author of numerous publications. For more copywriting and direct marketing tips, visit

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