Part 2: 5 More Pay Per Click Tips

Written by Richard Baker

Continued from page 1

3. Increasing Your Return On Investment ("ROI") We have already said that writing relevant titles and descriptions will filterrepparttar qualified fromrepparttar 128335 unqualified surfer. However, there is one other thing to consider. When searches are returned many surfer will instantly clickrepparttar 128336 number one bid; it's a habit I suppose. Oftenrepparttar 128337 number one bid is not relevant to their needs or they wish to compare two or more web sites. The result forrepparttar 128338 webmaster ofrepparttar 128339 top ranked web site, is a high number of clicks and a lower ROI compared to position two and three. Positions two and three can be a fraction ofrepparttar 128340 price ofrepparttar 128341 most popular term. Provided you bid on a lot ofrepparttar 128342 slightly less popular terms, you usually can get just as much traffic, and sometimes more, as if you bid onrepparttar 128343 leading term - and for a lot less money too.

4. Landing Pages Think aboutrepparttar 128344 keywords you are bidding on and giverepparttar 128345 surfer what they want. Don't just let them land on your home page. The surfer is less likely to get distracted when you give them what they want rather than leave them to their own devices. It you are promoting a particular product, make surerepparttar 128346 surfer is taken straight to it. This is an important Pay Per Click help tip.

5. Don't Delay The sooner you start Pay Per Click advertising,repparttar 128347 sooner you'll start getting traffic. With most Pay Per Clicks,repparttar 128348 bids are rising not falling. Again, with most Pay Per Clicks including Overture, when two or more bids tie,repparttar 128349 first bidder is given priority. This is especially important if you plan on bidding on a lot of terms or when 3 or more bids are tied.

And there you have it. These 5 tips build ofrepparttar 128350 first 5 tips from Part 1 of this article.

Happy bidding.

---------------------------------- Resource Box

Richard Baker is Director of Blue Fruit Ltd - a specialist Pay Per Click placement consultancy.

"...overdelivering solutions at affordable prices" ----------------------------------

Richard is an expert in pay per click (ppc) management and optimization techniques. He overdelivers affordable solutions for clients.

The (Not So) Shocking Truth About Getting A High Search Engine Ranking

Written by Elizabeth Piotrowski

Continued from page 1

3. As soon as I uploaded my pages with their new meta tags, I resubmitted to repparttar search engines using (the former) World Submitter - Note: there are some search engines that require you to submit your site manually in order to get listed. has great information and articles about how to properly submit to these engines. I wouldn't suggest submitting torepparttar 128334 search engines more than once or twice per month, unless you want to runrepparttar 128335 risk of being accused of spamming them.

4. If I seerepparttar 128336 opportunity to add my link on a relevant site, I go for it. The more links your site has to other sites,repparttar 128337 higher you will rank inrepparttar 128338 search engines. However, you will want to avoid linking with sites that are your direct competition.

You may just find that isrepparttar 128339 only place you need to go for information about search engine positioning. I did quite a bit of research and found several sites with great information, so I just tried to combine them all. Am I a glutton for punishment? Probably ;) But even though it took hours to redo all of my meta tags from scratch, it was well worth it to see my site in Google's Top 10!

Elizabeth Piotrowski ------------------------------------ Powerful ad copy isrepparttar 128340 key to producingrepparttar 128341 visits and sales you want. Drop by for low-cost, effective solutions!


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