3. Increasing Your Return On Investment ("ROI") We have already said that writing relevant titles and descriptions will filter qualified from unqualified surfer. However, there is one other thing to consider. When searches are returned many surfer will instantly click number one bid; it's a habit I suppose. Often number one bid is not relevant to their needs or they wish to compare two or more web sites. The result for webmaster of top ranked web site, is a high number of clicks and a lower ROI compared to position two and three. Positions two and three can be a fraction of price of most popular term. Provided you bid on a lot of slightly less popular terms, you usually can get just as much traffic, and sometimes more, as if you bid on leading term - and for a lot less money too.

4. Landing Pages Think about keywords you are bidding on and give surfer what they want. Don't just let them land on your home page. The surfer is less likely to get distracted when you give them what they want rather than leave them to their own devices. It you are promoting a particular product, make sure surfer is taken straight to it. This is an important Pay Per Click help tip.

5. Don't Delay The sooner you start Pay Per Click advertising, sooner you'll start getting traffic. With most Pay Per Clicks, bids are rising not falling. Again, with most Pay Per Clicks including Overture, when two or more bids tie, first bidder is given priority. This is especially important if you plan on bidding on a lot of terms or when 3 or more bids are tied.

And there you have it. These 5 tips build of first 5 tips from Part 1 of this article.

Happy bidding.

---------------------------------- Resource Box

Richard Baker is Director of Blue Fruit Ltd - a specialist Pay Per Click placement consultancy.

"...overdelivering solutions at affordable prices"

http://www.bluefruit.com ----------------------------------

3. As soon as I uploaded my pages with their new meta tags, I resubmitted to search engines using (the former) World Submitter - http://www.worldwidepromoter.com/?strategy. Note: there are some search engines that require you to submit your site manually in order to get listed. Selfpromotion.com has great information and articles about how to properly submit to these engines. I wouldn't suggest submitting to search engines more than once or twice per month, unless you want to run risk of being accused of spamming them.

4. If I see opportunity to add my link on a relevant site, I go for it. The more links your site has to other sites, higher you will rank in search engines. However, you will want to avoid linking with sites that are your direct competition.

You may just find that selfpromotion.com is only place you need to go for information about search engine positioning. I did quite a bit of research and found several sites with great information, so I just tried to combine them all. Am I a glutton for punishment? Probably ;) But even though it took hours to redo all of my meta tags from scratch, it was well worth it to see my site in Google's Top 10!

Elizabeth Piotrowski ------------------------------------ Powerful ad copy is key to producing visits and sales you want. Drop by http://www.strategyadservice.com/?alp for low-cost, effective solutions!