Continued from page 1
3. Increasing Your Return On Investment ("ROI") We have already said that writing relevant titles and descriptions will filter qualified from unqualified surfer. However, there is one other thing to consider. When searches are returned many surfer will instantly click number one bid; it's a habit I suppose. Often number one bid is not relevant to their needs or they wish to compare two or more web sites. The result for webmaster of top ranked web site, is a high number of clicks and a lower ROI compared to position two and three. Positions two and three can be a fraction of price of most popular term. Provided you bid on a lot of slightly less popular terms, you usually can get just as much traffic, and sometimes more, as if you bid on leading term - and for a lot less money too.
4. Landing Pages Think about keywords you are bidding on and give surfer what they want. Don't just let them land on your home page. The surfer is less likely to get distracted when you give them what they want rather than leave them to their own devices. It you are promoting a particular product, make sure surfer is taken straight to it. This is an important Pay Per Click help tip.
5. Don't Delay The sooner you start Pay Per Click advertising, sooner you'll start getting traffic. With most Pay Per Clicks, bids are rising not falling. Again, with most Pay Per Clicks including Overture, when two or more bids tie, first bidder is given priority. This is especially important if you plan on bidding on a lot of terms or when 3 or more bids are tied.
And there you have it. These 5 tips build of first 5 tips from Part 1 of this article.
---------------------------------- Resource Box
Richard Baker is Director of Blue Fruit Ltd - a specialist Pay Per Click placement consultancy.
"...overdelivering solutions at affordable prices"
Richard is an expert in pay per click (ppc) management and optimization techniques. He overdelivers affordable solutions for clients.