Continued from page 1
Cool List http://www.CoolList.com
Another free mailing service similar in functionality to Yahoo Groups mentioned above.
Another online leader when it comes to list hosting, it is free to set up. Easy step by step instructions and they have excellent customer service.
Group Mail Software: http://www.Infacta.com/
If you are daring enough to want to download some free software to manage your list you won't find anything better than Group Mail. It's an excellent tool for handling and mailing to large groups of people. There are also some free handy plug ins you can download that will increase its versatility.
OK, so now that you have an ezine name, a theme and a place for your list to live, what's next? Getting subscribers; you need to make sure you add a subscriber sign up box on every page of your site to encourage sign ups. Some people resort to adding a pop up box, but I wouldn't as most people say they find them very annoying. If you do decide to go pop up route, create one that only pops up when visitor exits your site.
As far as how often you should publish, you want to shoot for two to four weeks. If you go longer than one month between issues, your subscribers will forget who you are and if you publish weekly it may become overkill. But whatever you do, pick a publishing schedule and stick with it. Consistency is key. If you say your ezine will be published on 7th and 23rd, then you need to do your best to get your ezine out on those promised dates.
n Part 2 of this article we'll discuss formatting your ezine, and where to get content. In part 3 growing your subscriber base and selling ad space. For some more help you may want to download this free e-book "Ezines: A Complete Guide to Publishing" from http://www.web-source.net/free_ebooks.htm or "Website and Ezine Promotion Made Easy" which can be found at http://www.linkcounter.com/go.php?linkid=183805
Publishing an ezine is an essential step in any online marketing campaign. By following simple directions I've outlined above you'll be well on your way to building your very own opt in list -- and that my friend, is worth its weight in gold.
Merle http://www.EzineAdAuction.com "Where some of the BEST Deals in Ezine Advertising are Made" Buy & Sell Ezine Ads in a live auction setting! Publishers sell off your excess inventory and Buyers pick up some Fantastic bargains. Go now.