•White paper – definite choice if you are going to have full-color photos printed. Sometimes, a designer may use a white background for photos, then, colors will print as expected and then designer will have benefit of appearing to have a colored paper stock.

•Colored paper stock – plain, solid and bold texts or photos printed. It is quite advisable when using colored stock is to cover most of page with a light tint of an ink color.

Indeed, color of paper significantly changes way a photo looks. Any photo – whether of a person, a landscape or a still image can appear radically different when printed on a colored paper. The spot ink colors in prints will shift also against colored paper stock.

So there’s lesson, folks, if you are considering a colored paper stock, you should plan from beginning of project how to make printed output look in eventuality. Choose carefully and consider everything with your designer. By doing this, you’ll be able to avoid unpleasant surprises and save time and money, too! -30-

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Kay Zetkin discovered the pleasure of writing through her daily journals as a teen-ager. Writing in it helped sort out her thoughts, relieve her feelings and record what she observes of the world.

Aside from aesthetic value of typefaces, readability should also be a priority since fonts are intended to be read and not only designed to be an ornament. Comprehension, that’s what typefaces are primarily designed. Other qualities are just next to it. Next to readability and aesthetic quality is appeal to target reader. It must be designed so that they can relate with character that it exudes. Short of it may result to a lacking website.

Bear in mind that you must not use more three than three typefaces in a design. The design may look messy and chaotic. Spacing and word setting should also be taken into consideration to optimize your content.

If you are still unsure of your choice of typefaces, you can consult a professional designer to aid you on your choices. Remember that your typefaces like any other element of a design can break or make it. Now, are you going to take risks?