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Blue – Suggests security, trust, reliability, coolness, faithfulness, belonging, and dignity. Blue is
most popular color. It is
second most popular color. In business it suggests fiscal responsibility and sanctuary.
Green - Suggests abundance, health, fertility, freedom, healing, nature, growth, jealously, and cool. In business it suggests status and wealth. It is
easiest color on
eye.
Brown – Suggests effectiveness, politeness, richness, and helpfulness. Brown is
color of earth, and is abundant in nature.
Gray – Suggests earnestness, authority, and practicality. In business it suggests traditional and conservative.
Pink – Suggests softness, sweet, femininity, well-being, innocence, and nurture.
Purple – Suggests dignity, spirituality, royal, luxury, wealth, authority, mournfulness, and sophistication. In business it is upscale. Purple is favored by
artistic.
Orange – Suggests playfulness, pleasure, cool, warmth, cheer, vibrant, strength, endurance, and ambition.
Yellow – Suggests sunshine, warmth, cheer, happiness, cowardice, and jealousy. In business it is appealing to intellectual types and is good for accents. Yellow enhances concentration, increases metabolism, and is
most difficult color for
eye to take in.
Gold – Suggests expensive, and prestige.
Silver – Suggests cold, scientific, and prestige.
Whenever you begin to choose your colors, think about your target market. What emotions do you want to evoke? Give some thought to
current emotion of your prospect and to
message you want to send. Then choose your colors.

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