Show her shopping for a new wardrobe. Admiring heads turn as she walks down street, all because she took your nutritional supplement.

You want to make your prospect a promise. Identify a fear or desire, and then tell him what you're going to do for him -- what benefit you have for him -- that will eliminate this fear or fulfill this desire. Then make him "see" himself reaping benefits of your promise.

It goes without saying (but I'm going to say it anyway) that your promise had better be real. You may sell someone once on a false promise, but in long run you're hurting yourself.

But when you show your prospect honest-to-goodness benefit of doing business with you, he's that much more likely to want what you have to offer.

This hurts you in at least three ways:

1.You lose sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money.

It also has potential of hurting you even more in future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to results in a hurry because you weren’t what they were looking for. If that is case, they won’t continue to recommend you so highly.

It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.