Paid Search Advertising that Delivers Maximum ROI

Written by Ivana Giardi


Continued from page 1

When tailoring your ads to a specific audience, be also sure that you direct your visitors to a page on your website where it's easy for them to buy these items.

• Use less popular PPC search engines Overture and Google AdWords are clearlyrepparttar PPC market leaders. However you can still benefit fromrepparttar 124695 less popular ones such as:

- FindWhat http://www.findwhat.com - Espotting http://www.espotting.com, (biggest PPC engine in UK and European market) - 7search.com http://www.7search.com - Kanoodle.com http://www.kanoodle.com - Enhance Interactive http://www.enhance.com - Sprinks http://www.sprinks.com

Bids on these less popular PPC search engines are much cheaper and you can purchase your listings for as little as one cent per visitor. Even though you may not getrepparttar 124696 same exposure as you would get with Overture and Google, you still generate a decent amount of traffic. And while you only pay for actual clicks to your website, you never waste your money.

• Chooserepparttar 124697 best position for your advertisement

To be listed first onrepparttar 124698 search results is not always a smart move. It certainly helps to attract lots of visitors, but may cost you lots of money atrepparttar 124699 same time. People usually visit first 5 top listings before making a final decision about their purchase. Therefore, it is more profitable to have lower ranking for highly competitive keywords.

3. Managing PPC Advertising Campaign

You have designed a killer selling ad copy, chosen highly targeted keywords, calculatedrepparttar 124700 maximum you can afford to bid on each of search terms and determined which spot onrepparttar 124701 search results you wish to secure. Yet, there is no guarantee that your ad always remains on your desired position.

The key to managingrepparttar 124702 desired position is to adjust your bids correctly in accordance torepparttar 124703 PPC market conditions. It’s like monitoring shares onrepparttar 124704 share market -- to getrepparttar 124705 best deal you need to constantly watch prices and react immediately to any change.

The main factor influencingrepparttar 124706 price ofrepparttar 124707 bids and your position are your competitors. Let’s make few examples of bidding strategies you can consider using in your PPC campaign: assuming, your maximum cost per click is $1.00 and your goal is to secure position #3 atrepparttar 124708 most effective cost. (a) Maintain Target Position

Your aim is to targetrepparttar 124709 position #3 however your ad appears onrepparttar 124710 position #10. Knowing thatrepparttar 124711 current holder ofrepparttar 124712 position #3 pays $0.51 per click you can improve your position and take over his place by bidding $0.52. This strategy sometimes tends to drive uprepparttar 124713 keyword prices so be aware you don’t crossrepparttar 124714 limit of spending $1.00 per click.

(b) Remove Bid Gaps

Overture definesrepparttar 124715 bid gap as “the difference betweenrepparttar 124716 amount you are currently paying for a click andrepparttar 124717 minimum you could be paying to still remain above your next highest competitor inrepparttar 124718 search results.”

For example: You pay $0.70 per click and your next highest competitor pays $0.60 per click. You can pay just $0.61 per click and still be placed above your competitor. By closing this bid gap you save $0.09 per click which in 1,000 clicks is saving of $90!

(c) Control your Maximum Cost per Click

As mentioned earlier in this article,repparttar 124719 calculation of your maximum bid cost (cost per click) requires you to collect a list of statistics about your website. Based on our assumption, you are willing to pay maximum of $1.00 per click. Therefore you should not pursue any positions whererepparttar 124720 bids are over your $1.00 limit. Wait tillrepparttar 124721 price falls under $1.00 to prevent any possible losses.

To getrepparttar 124722 most accurate bidding results without having to baby-sit your advertising campaign, I would recommend relying on one ofrepparttar 124723 automated bid management software available onrepparttar 124724 market today. In general, those tools constantly check your bids and adjust them accordingly to maintain your desired position so that you don’t have to be alert 24/7.

The more sophisticated tools allow you to set your daily budget to prevent spending more than it is efficient for your business. Below I have listedrepparttar 124725 main features you should be looking for when choosingrepparttar 124726 bid management software for your campaign:

- The ability to create and identify targeted keywords and phrases that convert leads in sales. - The ability to setrepparttar 124727 maximum amount your want to bid. - The ability to fix bid gaps so you don’t pay more money than is necessary - The ability to set your desired position. -repparttar 124728 ability to compile comprehensive reports on your keywords, bidding cost, bid position and current bid for each keywords. - The ability to monitor competitor’s activity by checking competitors ranking and current bids.

If you would like to download a demo version of bid management software, there is one available for free at website http://www.keywordbidmaximizer.com/bidmaximizer. It will help you to better understandrepparttar 124729 whole process of designing and maintaining PPC campaigns so you always manage to cost-effectively allocate your budgets and increase your revenue.

Paid Search Advertising presents an excellent opportunity to immediately address your offers torepparttar 124730 proper online audience. Focus on identifying highly targeted keywords that convert for your website. Calculate your bids so your sales justifyrepparttar 124731 cost. This way you will maximize your return on investment and ensure your website’s success with PPC advertising.

Ivana Giardi is Marketing Director at Apex Pacific, developer of smart internet marketing solutions to help companies increase sales and profitability online. If you would like to learn more about Paid Search Advertising, visit Apex Pacific at www.apexpacific.com or email Ivana at marketing@apexpacific.com.


Free Traffic Programs and How to Use Them

Written by Tom Worsley


Continued from page 1

There are literally 1,000s of free traffic programs you can join. And surfing all of them for traffic can be a bit of a chore. The Avant browser can help you surf multiple free traffic sites atrepparttar same time. It is a valuable tool and a must if you want to join and surf several traffic programs atrepparttar 124694 same time.

You can downloadrepparttar 124695 Avent browser and sign up for several ofrepparttar 124696 free traffic programs that I use by clicking onrepparttar 124697 following link.

http://bigmoolla.com/traffic-programs.html

Another great use for free traffic programs is for inflating your rankings on top sites if you use them. Top sites are basically big advertising pages. You list your site with them then they give you a link code to put on your site somewhere. The more traffic you send through that linkrepparttar 124698 higher your advertisement will be placed onrepparttar 124699 top site.

Inrepparttar 124700 end FREE traffic programs may or my not work out for you. But they are free to join so give them a try. What do you have to loose exceptrepparttar 124701 time it takes you to join and surf for credits.

Tom Worsley is a successful work from home Internet marketer and independent representative for Strong Future International (SFI), Owner and Webmaster for http://kawarthapublishing.com.


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