This is important because PR is one of many factors that Google takes into account when ranking websites.

If you want to find out your site's PR (and others' too), you must download and install Google's Toolbar to your browser. Go here to download toolbar for free:

http://toolbar.Google.com

After installation, then you will see a small white and green bar. That is Page Rank indicator. If you run your mouse pointer over it, you can see PR of current page you are opening. A PR of 6 is considered good for a website.

Copyright 2005 Farid Aziz.

Remember: page title is single biggest factor.

So how do you choose a good page title? The best way is to write in words that you think people would most likely type to find your site. These words are known as keywords. There is a lot more you can do with keywords but for now that is something beyond scope of this post.

For a less competitive market you can rank number one easily in Yahoo! just by setting page title. So if you wanted to rank well for term "baby shower gifts" then you would create your page title so that it appears as follows: *TITLE*Baby Shower Gifts*/TITLE* (replace * with greater and less than characters)

In conclusion: Don't leave your page titles empty. If you do you are letting easily gained search engine visitors go to your competition.

Rob Francis is currently working towards a Ph.D in E-commerce and Website Management.