The value to whom? The value to your customer. This right here is where most business people get confused! Have you ever heard saying:

"You sure are proud of your product!" What is customer saying here? He's not saying your price is to high.

What he is saying is you have not given me enough reasons to "VALUE" this product for price you have it set at. For years I have sold heating and cooling products here in Colorado. For five years I struggled to get my territory to $1 Million Dollars a year in sales volume.

We were highest priced product in town, but could not grow our market share. Then a wonderful thing happened.......

We changed our marketing philosophy and our business doubled and then tripled in 3 years. How! We added more value to our product. We increased benefits to our customers.

We DID NOT drop price. We just changed our approach to our market. When perceived value increased we were able to increase our sales and our PROFITS without dropping our PRICE! This is whole lesson today on pricing. You have to know what your market will bear when it comes to pricing.

Then increase value of your product to your customer and you will be able to sell at that price all day long. How do you increase value of your product?

Here a few simple ways to do it? 1. Make it easy for people to do business with you! 2. Make it easy for people to get your product! 3. Run GREAT PROMOTIONS that make people DESIRE your product! 4. Give great Terms like Buy Now, Pay Later! 5. Offer Freebies! 6. Offer more than your competition. 7. Increase size! 8. Increase content! 9. Offer FREE Delivery! 10. Have a better return policy for unsatisfied customers! 11. Offer referral fees to get hundreds of mini salesman promoting your product! 12. Try it Before you Buy It! 13. Contests! 14. Incentive Trips! 15. Rebates! 16. Offer Great service! 17. Be expert on your product! 18. Offer better warranties! 19. Offer better technical support 20. Don't Lie! Tell 'em' truth! Whether they want to hear it or not! Etc. Etc. Etc. These are all things I have done over years to beat pants off of my competition WITHOUT dropping my price. If your product is good....Even better if you have a GREAT PRODUCT that you really believe in then you are only limited by your mind.....And what you can come up with to make people want to buy from you. Price is not determining factor.

You can be in a profit situation from day one with many products and programs you join. This is why I like selling products online. There is very little upfront money required and I can be in a profit situation almost from day one.

Did you get that?

Many of you are still looking for a way to make money with your own home business. I am here to tell you that you can do that with a telephone and your own computer.

With many programs today you don't even have to pick up phone and call anyone! That really just leaves monthly cost of your internet provider and your time as your only 2 required expenses.

With a couple of sales you are in a profit mode.

With referral programs that cost money to join a number of those now make it possible to recruit affiliates to help in covering cost of program itself.

"Recruit 3 and Yours Is Free" is a catchy phrase I see all time. Why? Because commissions you make on sale of 3 products is equal to or greater than cost of program itself.

Six Figure Income, Get Response, Host4Profit and hundreds of others all use this concept.

If you are willing to put in a little work then you can get products and programs you join for free. This is a very fair way to run an online business.

So to summarize GREAT PROFITS I look at every business I join with this bottom line.

* What are my start up costs? * What is market for this product?

* How long is it going to take me to create enough income to cover my monthly expenses!

* How long until I recoup my start up costs?

If I like what I see then there isn't any reason not to get started. The internet makes it possible to be involved in many different programs at same time. After you have one program up and running then you can join and promote a new one.

I know of people who are involved with and running as many as 10, 20, 30 or more programs at a time! Think about that. Once you have your own successful system in place you can market any product you want with a profit and then go on to next one. This is a really powerful concept when you comprehend it!

Not easily done......but with alot of hard work and some business smarts (experience is best teacher) you can be on your way to running your own PROFITABLE home business!

I hope you have had a chance to read past articles on "P" Your Way To Online Success! If not view them online here: http://www.team-schuman.com/articles.html

My intention has been to challenge your mind to possibilites we all have when it comes to internet marketing. Apply 6 "P's" of The Amazing Sales Formulas and you are well on your way to making money from comfort of your own home!