PUT ON A HAPPY FACE: Confidence is the Key!

Written by Alvin Apple

Continued from page 1

A third way to create customer confidence is to simply "be there" for them. Here's a little story to illustrate my point: I used to be afraid to go into my grandparents' basement alone, but if I was with someone, I was fine. Having someone else with me reduced my nervousness.

You should try to be that person for your customers. By providing good customer service, keeping in touch with your clients, or providing community building services like newsletters or discussion boards, your customers will know that they are not alone in their purchase -- they have someone to turn to if they have concerns or questions. This is VERY reassuring.

Just remember that your customers are people -- which means that will get scared from time to time. What we have to do is remain calm and try our best to pass that feeling of calm along to our customers. If we can do that, then, in no time at all, we will all realize thatrepparttar problems weren't nearly as bad as they seemed.

Alvin Apple helps everyday people start businesses they will enjoy. Then he teaches them how to succeed. Read all his helpful strategies, including his latest article, "The 7 Deadly Marketing Sins" at http://AlvinApple.com. Reach Alvin at 801-328-9006 or alvin@drnunley.com.

Using Public Speaking to Increase your PR Network

Written by Ana Ventura

Continued from page 1

Duringrepparttar deliverance of your speech or presentation, it is key that you order your points in a way that will make sense torepparttar 102128 audience. Chronological, spatial, and cause and effect ordering are a few examples of ways that work well.

Along withrepparttar 102129 points you make in your speech, good visual aids will oftentimes reinforcerepparttar 102130 ideas for your audience. An image or graph makes your key concepts much clearer forrepparttar 102131 listener.

Finally, speech deliverance is of utmost importance because let's face it-- no matter how much preparation you put into your speech, it won't matter much if you forget every word once you're up there.

The four main delivery formats used in speech making include impromptu, extemporaneous, manuscript, and memorized. If you've done all this preparation, chances are you're not giving an impromptu talk. So let's look atrepparttar 102132 other three. You already know what a memorized speech is, and you might have guessed that a manuscript is one that is simply read allowed verbatim. Extemporaneous speaking, however, involves very few notes and memorization. This is sometimes harder thanrepparttar 102133 other forms, but atrepparttar 102134 same time usually involves fewer blunders and allows for more eye contact withrepparttar 102135 audience.

Byrepparttar 102136 end of my college career, I could stand in front of fairly large audiences with enough confidence to glide through my points with ease. Granted, I did stumble across some unexpected pitfalls every now and again, butrepparttar 102137 more I spokerepparttar 102138 easier it was to gracefully ease my way out of those hairy situations.

Making pubic presentations and speaking part of your PR campaign can reinforce your image as a trustworthy and intelligent person, especially concerning whatever it is you're trying to sell. Over time, your charisma and demeanor will reflectrepparttar 102139 confidence involved in public speaking. Sales will start rolling in.

Ana Ventura specializes in helping businesses, organizations, and individuals get media coverage. She is a PR expert at DrNunley's http://FullServicePR.com , a site specializing in affordable publicity services. Reach Ana at mailto:ana@fullservicepr.com or 801-328-9006.

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