Here language is deliberately worrying. Words like "leaking", "dangerous", "contaminants", "unfounded", "urgently" and "damaging" all combine to persuade reader that current situation must be investigated.

CHANGING

If you're trying to change a belief (the hardest of three tasks), you'll have to be especially persuasive as it's human nature for people to resist such changes.

If reader is to accept your argument for change then it may require him to admit (even if just to himself) that his current beliefs or practices are in error, and many people are deeply reluctant to do this. There are issues of loss of face, humiliation and status involved.

One approach to this problem is to be diplomatic and emphasise how existing practices were sound in past but now need to change to meet new circumstances. For example:

Our existing security practices were well suited to conditions in early to mid-nineties. The changes brought about by networking and rise of Internet, however, mean that it is now time to change our attitudes. We need to recognise mission-critical importance of heightened I.T. security.

Note that this appeal is polite and non-threatening. Also it uses inclusive words like "we", not "you". Hopefully, accepting it won't be perceived as losing face.

TITLE GUIDELINE TWO

PUT YOUR TOPIC WORDS NEAR THE START OF THE TITLE

Titles may contain several key words or key phrases (see guideline three), but one of these words or phrases will usually be more significant than others. Let's call these topic words.

Putting topic words near start of title makes it easier for reader to decide what your document is about and if it should be read.

Consider following titles in which topic words are shown in capitals. In all cases topic words comes near start of title.

CHAOS as a Source Of Complexity and Diversity in Evolution

The USC BRAIN PROJECT: Confronting Models With Data

VLSI NEURAL NETWORKS: Design Challenges and Opportunities

Low-level VISION IN INSECTS and Applications to Robot Navigation

TITLE GUIDELINE THREE

INCLUDE SEARCHABLE KEY WORDS IN YOUR TITLE

Articles are usually indexed by key words. Frequently, particularly with web-based search engines, these key words are taken from document's title. It follows that people will be more likely to find your work if its title contains significant key words.

Compare these two titles:

An Interim Report from Myers Project

The Myers Project Interim Report into Effects of Sleep Deprivation on Memory Retention

Not only does second title bring topic phrase ('the Myers Project') to start of title, but it also includes additional key words: sleep deprivation and memory retention. Readers searching using these terms will have an increased chance of finding document.

Note that this guideline is somewhat at odds with guideline one: use fewest number of words. Clearly a balance needs to be found between titles that are brief and titles that contain a suitable number of key words.

With these guidelines in mind, you should have no trouble choosing an effective title for your next publication.