Written by Tim North

Continued from page 1

Hererepparttar language is deliberately worrying. Words like "leaking", "dangerous", "contaminants", "unfounded", "urgently" and "damaging" all combine to persuaderepparttar 129346 reader thatrepparttar 129347 current situation must be investigated.


If you're trying to change a belief (the hardest ofrepparttar 129348 three tasks), you'll have to be especially persuasive as it's human nature for people to resist such changes.

Ifrepparttar 129349 reader is to accept your argument for change then it may require him to admit (even if just to himself) that his current beliefs or practices are in error, and many people are deeply reluctant to do this. There are issues of loss of face, humiliation and status involved.

One approach to this problem is to be diplomatic and emphasise how existing practices were sound inrepparttar 129350 past but now need to change to meet new circumstances. For example:

Our existing security practices were well suited to conditions inrepparttar 129351 early to mid-nineties. The changes brought about by networking andrepparttar 129352 rise ofrepparttar 129353 Internet, however, mean that it is now time to change our attitudes. We need to recogniserepparttar 129354 mission-critical importance of heightened I.T. security.

Note that this appeal is polite and non-threatening. Also it uses inclusive words like "we", not "you". Hopefully, accepting it won't be perceived as losing face.

You'll find over 200 tips like this in Tim North's e-book BUSINESS PROPOSAL WRITING MADE EASY. It's just $9.95 and comes with a 30-day, money-back guarantee.

Choosing an Effective Title

Written by Tim North

Continued from page 1



Titles may contain several key words or key phrases (see guideline three), but one of these words or phrases will usually be more significant thanrepparttar others. Let's call theserepparttar 129344 topic words.

Puttingrepparttar 129345 topic words nearrepparttar 129346 start ofrepparttar 129347 title makes it easier forrepparttar 129348 reader to decide what your document is about and if it should be read.

Considerrepparttar 129349 following titles in whichrepparttar 129350 topic words are shown in capitals. In all casesrepparttar 129351 topic words comes nearrepparttar 129352 start ofrepparttar 129353 title.

CHAOS as a Source Of Complexity and Diversity in Evolution

The USC BRAIN PROJECT: Confronting Models With Data

VLSI NEURAL NETWORKS: Design Challenges and Opportunities

Low-level VISION IN INSECTS and Applications to Robot Navigation



Articles are usually indexed by key words. Frequently, particularly with web-based search engines, these key words are taken fromrepparttar 129354 document's title. It follows that people will be more likely to find your work if its title containsrepparttar 129355 significant key words.

Compare these two titles:

An Interim Report fromrepparttar 129356 Myers Project

The Myers Project Interim Report intorepparttar 129357 Effects of Sleep Deprivation on Memory Retention

Not only doesrepparttar 129358 second title bringrepparttar 129359 topic phrase ('the Myers Project') torepparttar 129360 start ofrepparttar 129361 title, but it also includes additional key words: sleep deprivation and memory retention. Readers searching using these terms will have an increased chance of findingrepparttar 129362 document.

Note that this guideline is somewhat at odds with guideline one: userepparttar 129363 fewest number of words. Clearly a balance needs to be found between titles that are brief and titles that contain a suitable number of key words.

With these guidelines in mind, you should have no trouble choosing an effective title for your next publication.

Adapted from WRITING SCIENTIFIC PAPERS by Tim North. This easy-to-read e-book is just US$9.95 and comes with a 30-day, money-back guarantee.

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