Written by Elena Fawkner

Continued from page 1


Idea Marketers - Ezine Articles - (another gem from Kate Schultz) Find Your Dream - Media Peak -

Announcement Lists:

Publish In Yours - Free Content -

=> Doorway Pages

These are webpages you create with a specific search engine's algorithms in mind. Essentially, it's a webpage optimized for a particular search engine (configured to meetrepparttar search engine's criteria for keyword density, title, description etc.) and submitted to that search engine only. The webpage includes a link to your site.

What happens is thatrepparttar 125264 doorway page, because it can be easily optimized to be attractive to specific search engines, ranks well and thereforerepparttar 125265 websurfer selects it fromrepparttar 125266 search engine results. The doorway page is called up but immediately divertsrepparttar 125267 surfer to your main site.

Be aware, though, thatrepparttar 125268 search engines are aware of this practice and some are penalizing for it.

I recommend you bookmark Search Engine Watch to stay abreast of this issue and also to stay current with various search engines' general preferences which seem to change on a daily basis: .

=> Ezine Advertising/Ad Swaps

Your promotional strategy should also include paid advertising in ezines. If you also publish your own ezine, don't forget to do some ad swapping with other ezine publishers.

For a directory of ezines that accept advertising, check out: The Directory of Ezines - The Free Directory of Ezines -

=> Free Classifieds and FFA Links

Opinion is divided on how effective placing ads atrepparttar 125269 free classified sites really is. Personally, I've found that it's not worthrepparttar 125270 effort, particularly when you consider that by submitting to these sites you become an immediate target for spam. But, others claim to have success with it, so by all means, give it a go.

Some ofrepparttar 125271 most popular sites include:

Yahoo Classifieds - Adland Pro - Web Sitings - Small Biz FFA - FFA Network -

Submitting your site torepparttar 125272 FFA (Free For All) sites won't do much for you in direct terms. The reason to submit to these sites is that they boostrepparttar 125273 number of sitesrepparttar 125274 search engines record as "linking" to yours and this can boost your ranking with some engines. Be prepared for a DELUGE of mail back from these sites. You'll need to set up email filters to handle it.

=> Invite Referrals

Give your site visitors and ezine subscribers a way to recommend your site and ezine to others. Recommend It is worth signing up for: .

=> Fresh Content

Update your website content frequently to give visitors something to come back for. Invite site visitors to leave you their email address so you can notify them when your site changes.

=> Keyword Bidding is one of a new breed of search engines that allows you to bid on key words to improve your ranking. At present, this is a ridiculously cheap way of ensuring a good ranking so it's worth thinking about. Some keywords can be had for as little as $0.01 per visitor. This means you pay one cent for every visitor they send you: .

=> Reciprocal Links

Contact webmasters of complementary but not competitive sites and ask if they will swap links with you.

=> Discussion Boards, Newsgroups and Mailing Lists

Constructively participate in discussion boards, newsgroups and mailing lists relevant torepparttar 125275 subject matter of your site. Include a link to your site and/or ezine in your sig file.

=> Joint Ventures

Enter into joint ventures with other websites and/or ezines. This could be as simple as cross-promoting each others' ezines on your "Thank You For Subscribing" page or something grander such as getting together to promote a new product or service you have both developed forrepparttar 125276 purpose.

=> Press Releases

There are several good press release services available. Here's just two:

Canada One, a free interactive press release builder -

Gebbie Press - links to print and electronic media onrepparttar 125277 Internet

See what I mean about your work just starting? Hopefully you can also see why everyone keeps telling you that you need to spend 80% of your time on marketing!

Running a business online is no different to running a business offline when it comes to marketing and promotion. Both require planning, diligence and application, day in, day out.

That's whererepparttar 125278 real work of running an online business comes in. It's notrepparttar 125279 website -- that's necessary but not sufficient. It's your website coupled with hours of work promoting it that makes your business a success.

One withoutrepparttar 125280 other will relegate you torepparttar 125281 scrapheap of wannabes - all 95% of them. Don't let yourself be one ofrepparttar 125282 95% who never make it. By gettingrepparttar 125283 foundation (your website) right and then constantly and effectively promoting it using all ofrepparttar 125284 methods outlined in this article (as well as your own brilliant ideas, of course) you stand a very good chance of securing your place amongrepparttar 125285 5% of online businesses that actually do make it.

Elena Fawkner is editor of the award-winning A Home-Based Business Online ... practical home business ideas, resources and strategies for the work-from-home entrepreneur. Subscribe at

7 Tips for Testing Your Sales and Marketing

Written by Angela Wu

Continued from page 1

4. Track your advertising. There are a number of commercially available ad tracking packages that can help you see which ads are working well and which aren't. Discard anything that doesn't work, and try to improve on ads that appear to work well.

5. Experiment withrepparttar navigation of your website. For example, changerepparttar 125263 number of clicks required to get to your ordering page, or changerepparttar 125264 flow of navigation so that your visitor always ends up at an ordering page.

6. Test different types of links. You might try short ads inrepparttar 125265 margins of your web pages vs. text links within repparttar 125266 context of an article, for example.

7. Test response rates between direct links to your sales page andrepparttar 125267 use of a follow-up autoresponder. Sometimes people just need an extra 'push' or a reminder to order. (make sure your autoresponder has an easy way for your prospect to unsubscribe)

Angela runs several successful sites dedicated to helping beginners profit from the Internet. Her new web magazine, Online Business Basics, features step-by-step tutorials for eBusiness 'newbies'. To take the guesswork out of starting and building an Internet business, click over to

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