PRESS RELEASE WRITING TIPS

Written by Micheal Iwaski


Continued from page 1

If everything reads well and there are no errors, submit your press release for distribution.

How Often Should You Submit Your Press Release? We receive this question many times and now have decided to finally include this bit of information within our Press Release Writing Tips section.

How often should you submit your press release? Rule of thumb is once to twice a month if you have news to tell. This being said, if you do not have any news worth mentioning, then once a month is a good rule of thumb again IF you have news to write about. If you do not have anything to write about, wait until you do. Many Companies go through changes. Management changes, product changes, service changes or other changes. To not have something to write about, in most companies would be rare. Do you have a hot new service you are now providing? Do you have a great new service you plan to offer coming up inrepparttar future that you would like to informrepparttar 147821 public of? Do you have some new widget that you are importing that no one else has? Are you hiring some new executive from a Fortune 500 Company that will add an asset to your Company? These are just a few ideas to keep in mind.

As long as you have a good story to tell that will be interesting torepparttar 147822 general public and of course editors and journalists, a press release may also be viewed, indirectly, as a way of brand marketing. People will begin to recognize your Company inrepparttar 147823 news. This being said, we do stress that you should have a story to tell. Do not floodrepparttar 147824 media or public with garbage in an attempt to spread your name. All to often we come across those who send out weekly press releases with no story to tell. These types of Companies will eventually become tuned out by editors and journalists.

Are images important? You bet! If you are inrepparttar 147825 position to be able to include an image within your press release, you will definitely increaserepparttar 147826 readability of your release.

Images are worth a thousand words. This is why magazines are so popular. They have images, they tell a story. Try to imagine your local newspaper with no image onrepparttar 147827 front page, but rather straight text. Try to imagine People magazine with no images of your favorite celebrities. Need we say more?

Some press release distribution companies such as 24-7PressRelease.com allow you to attach images to your press release.

Images tell a story. Images get attention. Images within your press release are a great way to extend your Companies logo. This works especially well when you are sending out multiple press releases. Permission When writing your press release, you may run intorepparttar 147828 common instance of attribution or writing a quote from an individual.

Havingrepparttar 147829 permission from this individual, to use their quote within a press release is extremely important. Failing to do so may result in a lawsuit, something that no Company would like.

If you are close to an individual, a verbal ok may be all that is required but we always recommend written permission.

Start Strong Not only should your press release have a catchy title and sub headline, your first paragraph will also be very important.

This isrepparttar 147830 perfect location for giving information about what you are trying to portray torepparttar 147831 reader. Perhapsrepparttar 147832 use of some statistics may be used, as long as you do not go overboard.

If you have already written a strong headline and sub headline, chances are you are well underway to writing a good press release.

Target The Media > Press Release Distribution Writing Tips At 24-7PressRelease.com Ė Targeting The Media

What not to write about There are certain doníts that are fairly simple to follow.

Do not write a press release that reads like an advertisement. Do not submit your press release if it is riddled with grammatical errors and typos. Do not submit your press release if it is geared toward illegal activity, stock promotion (unless you are a registered member ofrepparttar 147833 NASD with a registration number), hatred towards others, or terrorism. Nobody will publish this type of release.

Do not continually submitrepparttar 147834 same press release over and over, or even one that is slightly modified fromrepparttar 147835 original. If your press release was not picked up or you did not receive any enquiries, this should be a clue.

Conclusion A well written press release with a catchy title will bring attention to your Company. This type of media attention is invaluable and could move a Company from launch pad, torepparttar 147836 moon. Keep it simple, interesting, informative and torepparttar 147837 point. Keep your facts and figures accurate with sources where available and you are well on your way to success!

Resources: Press release distribution and further press writing tips may be found at: http://www.24-7pressrelease.com

Micheal has been a public relations advisor with 24-7pressrelease.com since August 2004 and has experience in reviewing press releases. Through his experience he has seen thousands of press releases and communication with the journalism industry. Through his experience he has compiled a short, but informative piece for writers just starting out.


Negative Gearing Ė itís not to your benefit!

Written by Naomi Warne


Continued from page 1

Beware of attractive property packages Who gains from this then? Well, investors who are seeking investment property will tend to seek out property developers or sales agents. In order to make a property seem attractive, they are packaged with elaborate financial models with expected returns on investment. However, commissions and profits torepparttar developers have all been packaged intorepparttar 147820 sale price. With this, investors end up paying premium price for a property with negative cash flow, which is used to pay for hefty commissions to sales agents and developers.

The disadvantage of property depreciations Another aspect that should be watched out for would be property depreciation for taxation purposes. While it is true that depreciation is applied and is used for tax deductions, however, accumulative tax deductions for depreciation costs on property with appreciating value may cause capital gains taxes to be large. This is becauserepparttar 147821 greater depreciation you apply ontorepparttar 147822 value of your property,repparttar 147823 lower its value will be on paper. Therefore, your difference betweenrepparttar 147824 sale price andrepparttar 147825 book value of your property atrepparttar 147826 time of sale will be great. This leads to larger taxes imposed onto you.

Do not purchase because of tax benefits Finally, making a property investment requires careful planning and consideration. Extra caution must be put in especially when a property is projected to generate a negative cash flow. Inrepparttar 147827 end, tax benefits should notrepparttar 147828 main reason for property purchase. You may end up losing a great deal of money inrepparttar 147829 end. For more information, please visit Mortgage Mall Australia.

Naomi Warne of Around the Corner Real Estate Dealers, Sydney, has helped her clients with profitable property investments and numerous tax benefits. Having started as a real estate agent, Naomi has established herself as an analyst and property consultant.


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