PR: How Sweet It Is!

Written by Robert A. Kelly


Continued from page 1

Here, you come to three forks inrepparttar road to a workable strategy that will show you how to get to your public relations goal. When it comes to altering opinion (perceptions), you have just three options available to you: create opinion where there may be none; change existing opinion, or reinforce it.

Pick one that obviously is required byrepparttar 105402 public relations goal you selected.

Now we come to real work, preparingrepparttar 105403 persuasive and compelling message you need to alter perceptions, and thus behaviors in your direction. For example, if members of your target audience are persuaded that you in fact offer quality service instead ofrepparttar 105404 inferior service they believe you provide, their behaviors will signal change when they begin doing business with you again.

But your message must not only be persuasive and compelling, it must be easily understood, completely factual and, of course, truthful in all details. That’srepparttar 105405 only way your message will be believable enough to alter perceptions.

Is there a difference of opinion about how to get your message torepparttar 105406 eyes and ears of members of your key target audience? Not really because there are so many communications tactic “foot soldiers” available to carry that message for you. They range from fraternal club speeches, newspaper and radio interviews and awards ceremonies to brochures, face-to-face meetings, plain old emails and dozens of others.

Once you firerepparttar 105407 communications tactics gun, and give it several weeks to sink in, you must return to monitoring what members of your key target audience are NOW thinking about you. And that means more questions.

If you fail to do so, you will never know for certain if your public relations effort is making any progress.

You should userepparttar 105408 same questions as you did for your first information gathering session. The difference now is your objective: have perceptions been altered in your direction because, if so, a change in behavior cannot be far behind?

And so, your public relations goal and strategy will make sense; your message will be persuasive and compelling, and your communications tactics will be aggressive and well-targeted.

A sure path to public relations success.

end



Bob Kelly counsels, writes and speaks about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit: http://www.prcommentary.com




How Can I Justify This?

Written by Pat Redmond


Continued from page 1

Have you heardrepparttar "50 hour/year" rule? Well if you have, disregard it! With a little bit of planning, your airplane investment can pay off with your personal and business flying. Airplanes are unlike other vehicles and actually increase in value over time. Take a look at a Aircraft Blue Book or V-Ref and compare values of some older airplanes. Some are several times their original purchase price! Different airplanes appreciate at different rates, so look for strong manufacturers that will be around years downrepparttar 105401 road.

3. I'm not rich.. . How could I afford an airplane of my own?

THE BIGGIE! New airplanes aren't cheap, but if you can position yourself for financing,repparttar 105402 airplane can actually PAY YOU forrepparttar 105403 first 3-4 years! Sound impossible? Incentives are in place both from manufacturers (inrepparttar 105404 form of low interest rates) andrepparttar 105405 new tax incentives. With as little as 27% business use , you can depreciaterepparttar 105406 majority ofrepparttar 105407 airplane and benefit fromrepparttar 105408 associated tax savings. First year may be as much as 80% depreciation for a new aircraft! Additionally, warranty will coverrepparttar 105409 bulk of your maintenance expenses. With regard to "positioning yourself for financing," visit http://www.airplanenoise.com eleclass_schedule.htm

for a free download of "The Secrets ofrepparttar 105410 Aircraft Finance Companies." You can also send a blank e-mail to aircraftpurchasesteps@getresponse.com forrepparttar 105411 Aircraft Purchase Wizard, a 9 e-mail series outliningrepparttar 105412 aircraft purchase steps with exclusive links and downloads.

Come on! We all justify our purchases everyday! You didn't really need these tips now, did you?



Pat Redmond, helps business owners who are tired of long lines and baggage claims, fly their way to freedom! Enjoy dinner with your family tonight! To learn more about the General Aviation Business, sign up for FREE aircraft purchase tips and tools, visit her site at http://www.airplanenoise.com


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