PPC For Dummies - Part One Of Two

Written by Scott Van Achte

Continued from page 1

If you choose to use Looksmart, it is essential for your website to be properly optimized. The one main downside to Looksmart is that your payment of 15 cents per click is just to get you listed, and does not guarantee any positioning.

Overture The ranking of your Overture listings is determined by one thing and one thing only. How much you are willing to pay. If your ad position drops, increase your bid and within seconds you are back to where you left off. Now remember, being number one is not everything. If people see no interest in your listing they will simply click on number two. Of course this doesn't cost you anything directly, but indirectly you may be losingrepparttar all so important sales. This is why it's important to have carefully written copy for your listing.

Inrepparttar 127977 case of Overture, Looksmart and Google ads,repparttar 127978 copy you choose does not affect your position, so you don't need to worry aboutrepparttar 127979 ad being 'search engine friendly,' but you do need to ensure it is searcher friendly. Carefully selectrepparttar 127980 wording to use in your ad copy and be sure to includerepparttar 127981 keyword phrase in eitherrepparttar 127982 title orrepparttar 127983 beginning ofrepparttar 127984 text. Say something that will jump out atrepparttar 127985 reader. You want them to see your ad as being highly relevant to their search, as well as being interesting and inviting. Remember; just because you dominaterepparttar 127986 top spot, does not mean you will necessarily draw allrepparttar 127987 traffic (although it does help!)

Before you get started with any PPC Campaign be sure to understandrepparttar 127988 billing practices ofrepparttar 127989 search engine before you starting using it. Google AdWords charges a one time, $5.00 setup fee, and after that you pay only for delivered traffic. Overture does not have a setup fee, but they do require a minimum charge of $25/month regardless of weather or not your click through's have accumulated to that total. Looksmart bills 15 cents per click flat rate, and a minimum usage of Each Search engine has different billing plans, and its important to understand them so that you don't get burned.

Once you have selected what search engine, or engines, you wish to use start off by reading through their FAQ page, guidelines, tips pages, and absorb as much information as you can to get a good grasp on how their PPC system operates. If you are new all this, at first glance AdWords and Overture will seem extremely overwhelming, but you will findrepparttar 127990 more you explore,repparttar 127991 better understanding you will develop. It doesn't take long to get a firm grasp ofrepparttar 127992 various systems.

Coming Soon: Scott Van Achte writes on how to choose your max bids and wording for your PPC campaign.

Scott Van Achte is a Search Engine Optimization Professional and PPC Manager at StepForth Search Engine Placement Inc. Based in Victoria, BC, Canada. You can read more of Scott's articles and those of the StepForth team at http://news.stepforth.com or contact us at http://www.stepforth.com/ Tel - 250-385-1190 Toll Free - 877-385-5526 Fax - 250-385-1198

Do you submit your website to all the Search Engines?

Written by Jeremy Gossman

Continued from page 1

So don't pay for directory submission many directories will bring you no traffic at all.

Here isrepparttar #1 tip to getting into Google. Get people to link to your site. In particular links form site that are in Google already.

Important Note: The more links that you have going out from your site will effect your page rank with Google negatively. The more links coming in will help your page rank. If you haverepparttar 127976 highest page rank for a particular key word you win.

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