PPC Bid Management Software Showdown

Written by Kalena Jordan


Continued from page 1

5. Auto Pilot www.managebid.com

Probablyrepparttar pick ofrepparttar 128168 Internet based programs, Manage Bidís Auto Pilot software wasrepparttar 128169 only one reviewed that provided unlimited keywords. The hitch is that each keyword will cost you 0.25 USD a month to monitor, with a minimum spend of $25 per domain, per month. Bid updates are done every 24 hours andrepparttar 128170 program provides support for eight PPC engines (some obscure). There is also an Economy Mode forrepparttar 128171 penny pinchers, at 0.10 USD per keyword, with a minimum spend of $10 per domain, per month. But economizers must update their bids manually - seerepparttar 128172 Features Chart for details. Score 7/10

6. PPC Professional www.ppcmanagement.com

Now this one has real potential. You haverepparttar 128173 choice of purchasing a lifetime version or a monthly subscription and you also haverepparttar 128174 flexibility of determining how often your bids are checked and updated. Keywords supported range from 50 to 5,000+ with costs staggered from $89 or $12 per month for 50 keywords to $999 or $100 per month for 5000+ keywords (seerepparttar 128175 Features Chart for detailed pricing). With a "Smart Bid" feature to ensure your bids are cost-effective andrepparttar 128176 ability to import keywords straight from Overture, this new product has many featuresrepparttar 128177 bigger names donít. You can print reports or email them directly to customers andrepparttar 128178 developers claim to keep your login and account info secure. It also supports unlimited Overture accounts for those of you with multiple clients. Currentlyrepparttar 128179 software only supports Overture.com, but a new release planned shortly will support other engines and include new features. The 10 day, 10 keyword trial version has a few bugs to be ironed out andrepparttar 128180 interface isnít as intuitive as others, but definitely one to watch. Score 7/10

7. Position Guardian www.positionguardian.com

Notrepparttar 128181 most feature-packed product, Position Guardian (Premium) is an Internet based bid monitoring and gap analysis tool that automatesrepparttar 128182 process of checking your bids on Overture and sends you daily notification of bid gaps. Unlikerepparttar 128183 other products reviewed, Position Guardian does not include automated bid updating, you have to manually changerepparttar 128184 bids yourself by logging in to your Overture account. Sure itís cheaper than some, with prices ranging from $7.95 to $57.95 per month depending on keyword numbers, but it still seems like a lot to pay for less than halfrepparttar 128185 work (seerepparttar 128186 Features Chart for detailed pricing). In their defense, they do provide a free online version that allows you to manually check for bid gaps one keyword at a time - handy if youíre worried about that all important keyword. Score 4/10

8. BidRight www.bidright.net

We have a winner! BidRight was very hard to fault. A downloadable desktop program, no monthly fees, generous keyword limits and a very competitive price for their new release Pro edition (USD $199 for 500 keywords). Seerepparttar 128187 Features Chart for more pricing options. Version 2 supports FindWhat, Kanoodle and eSpotting in conjunction with Overture US & UK and allowsrepparttar 128188 user to determinerepparttar 128189 bid update frequency from every 60 seconds to every 24 hours. Their interface followsrepparttar 128190 WYSISYG principle and it wasrepparttar 128191 easiest of allrepparttar 128192 software to install and start using.

Particularly impressive isrepparttar 128193 "Gap Surfing" tool that findsrepparttar 128194 most cost-effective position from a range of ranks that you predetermine. So if you wanted to remain inrepparttar 128195 top 5 positions, you choose position 1 as your target rank and enable gap surfing with a range of 4. BidRight will findrepparttar 128196 largest price gap inrepparttar 128197 top 5 and slot your bid in there automatically whenever it is scheduled to update, preventing you from overbidding and saving you lots of money inrepparttar 128198 process. Other new features includerepparttar 128199 ability to export reports in CSV format, a drop back rank feature when maximum bid has been reached. Combine all this withrepparttar 128200 ability to customizerepparttar 128201 update frequency for your most important keywords and you have a very powerful tool that becomes a must for managing any PPC campaign. You can download a fully functioning 15 day demo, withrepparttar 128202 only disadvantage a five keyword limit. Score 9/10

Well BidRight wasrepparttar 128203 ultimate winner of our Showdown and I was so impressed withrepparttar 128204 product that I immediately signed up to become an affiliate! If you would like to buy BidRight, you may like to use our affiliate link: http://store.yahoo.com/cgi-bin/clink?bidright+NARxJp+index.html. Be sure to mention Coupon Code WR 007 to obtain a 5% discount (we do get a commission if you use our link, so if that bothers you, feel free to userepparttar 128205 general link above). Remember you can viewrepparttar 128206 Features Chart for allrepparttar 128207 software reviewed fromrepparttar 128208 longer version of this article located at our site: http://www.high-search-engine-ranking.com/PPC_Bid_Management_Software_Showdown.htm.

If you are inrepparttar 128209 market for any kind of Bid Management Software, you may want to keep an eye on current talk aboutrepparttar 128210 implications of such software on server load at Overture. Apparently Overture are considering restricting access to their servers from persons using bid management software becauserepparttar 128211 server load is becoming too great. They may block access from certain IP addresses that abuserepparttar 128212 system or they may restrict access by software. To reducerepparttar 128213 impact on search engine servers, you should use your bid management software responsibly, restricting bid checking to every few hours or daily rather than every few minutes.

Article by Kalena Jordan, CEO of Web Rank. Kalena was one of the first search engine optimization experts in Australia & New Zealand and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit http://www.high-search-engine-ranking.com


SEO Sales Letter - But WAIT! If You Order Now!

Written by Mike Banks Valentine


Continued from page 1

http://Yahoo/Search_Engine/Evaluation/SEO_How-to/Do-it-yourself/

(That advice ALONE is worth $199.00!)

There are two other human reviewed directories that you might consider submitting to as well.

One isrepparttar Open Directory Project at http://www.dmoz.org where your proper category is:

http://dmoz.org/Search_Engine/Evaluation/SEO_How-to/Do-it-yourself/

and a second category you would submit to is

http://dmoz.org/Reference/Education/Show_Me_How/SEO/Articles/

(That advice is worth $135.00!)

Submitting inrepparttar 128167 proper category is essential to getting listed atrepparttar 128168 Open Directory Project as it is staffed by volunteers and they will ignore your submission if you choose inappropriate category. Submission is free and this directory is critical because literally thousands of additional directories in specialized areas (including yours) rely onrepparttar 128169 ODP database to populate their own topical and theme-based directories.

(That advice is worth $250.00!)

The second additional directory you might consider costs as much as Yahoo does ($399) and is called LookSmart and they will have a human review your site and place it properly in their directory. They supply search results to thousands of sites, including several VERY big ones that you won't get listed in otherwise, simply because of their partnership arrangements with large portals.

(That advice is worth $150.00!)

"Crawler based search engines send software-based "robots" or "spiders" to analyze your site content, keyword density, metatags, page structure, link structure, link popularity and site theme - based on all publicly accessible pages. You might consider increasing your number of free pages by writing articles about specific projects, referring to additional resources available online and adding content to your site overall with information that you would not be able to sell otherwise. Increased CONTENT ALWAYS HELPS YOUR SITE TO RANK BETTER.

(That advice is worth $650.00!)

The key to ranking well withrepparttar 128170 crawler based search engines is combining all of those ingredients in appropriate measure and with good page structure, which is what I do for you.

I use techniques that are search engine friendly and gain top positions inrepparttar 128171 "crawler-based" search engines, then submit your site to those that accept free submissions withinrepparttar 128172 top eight engines. Contrary to what many scamsters claim, it is entirely irrelevant to be listed in hundreds of search engines when only 4 or 5 are used byrepparttar 128173 vast majority of people onrepparttar 128174 web. The top 8 U.S. based (English) engines are:

Google Fast / All The Web Alta Vista Netscape Search HotBot Lycos AOL Search MSN Search

The other important web resources rely onrepparttar 128175 Open Directory Project index, LookSmart and Yahoo to populate their own directories, which then increase your link relevance, which then help to improve your crawler-based engine rankings. It is all very neatly tied together if you understand it thoroughly.

(That advice is worth $1500.00 all by itself!)

Using a traditional sales pitch, I would tell you that all of this advice and information is worth a total of $2884.00, BUT WAIT, if you hurry and place your order by today, we'll include all of this, PLUS be available for occassional questions and advice inrepparttar 128176 future!

You need to know howrepparttar 128177 search world is changing. WebSite101 subscribes to over a dozen industry publications on search engine methodology, mergers, partnerships and those ever changing search algorithms. This keeps us thoroughly informed and up-to-date with allrepparttar 128178 latest information needed to maintain your top ranking search positions. We also attend conferences aroundrepparttar 128179 country to maintain complete and thorough understanding of search industry standards and practices.

(That follow-up advice is worth $1050 by itself!)

This means you get $3934.00 in benefits for your investment of just $427.50!

Mike Banks Valentine does Search Engine Optimization for Small Business and REALLY LOVES discussing SEO techniques for Free - When he's not working ;-) http://www.website101.com/search.html Over 25 Free Articles on Search Positioning and Marketing http://website101.com/SEO_tutorial_index.html


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