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I made another major mistake when I did not set a daily budget for my campaign. That was a direct result of my ignorance about how much Pay Per Click could actually cost. I did learn an extremely valuable lesson though. Always set a budget. Determine beforehand exactly how much you can afford to spend per week or per month. Be disciplined and stick to it. You should always try to avoid going into debt unless it is absolutely necessary.
The final mistake that I regret was waiting too long to pull plug on campaign. I suppose that stubborness set in and I just did not want to admit defeat. However, admitting defeat is sometimes not so bad. If you sense that an opportunity is not working out, then cut your losses. No purpose whatsoever is served by throwing more good money after bad. Always know "when to say when".
Learn from my mistakes. Alway do your research before pursuing Pay Per Click or any other new opportunity. Be sure to set a weekly or monthly budget and stick to it. And, finally, if an opportunity is not working out, then don't give in to stubborness. Cut your losses right away.
Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/