As you know, email is one of most effective marketing tools available today, but just like anything else, it must be done correctly. A jumbled, unreadable message will only turn would-be customers away, which not only hurts your bottom line, but can damage your credibility. In this day and age, you must ensure that your marketing message is accessible to everyone.

You may be surprised to find out that of all bulk email management programs available, very few allow you to format text and HTML separately, thus making your message universal. One program in particular, called Broadc@st, not only offers this cutting-edge capability, but also provides several list management and marketing tools. For more information on Broadc@st HTML, and how you can download a free, fully-functional 10-day trial, see http://www.mailworkz.com

2. Use a campaign manager feature to schedule when your email messages will be sent out. You can prepare an entire months' worth of messages and tell manager which weeks, days, or hours to release them to your list.

3. Take advantage of a POP import feature. It automatically takes email addresses from messages you receive and puts them on your mailing list. This insures no one who requests information from you is left out of your next update. This also helps you grow your list as fast as possible. You can even use a feature that automatically unsubscribes those who ask to be removed from your list. Many companies say this saves them hours of work each week.

4. Make sure software you use to send your messages includes a walk-through wizard. You get step-by-step instructions on how to do any task you wish to achieve. Instead of waiting for tech guy to show up, you can speed through job on your own.