PC Doctor+ Guide 20 Making Money From Your Web Site (Part 1)Written by Steve Latimer
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4. Search Engine Submission The best way to submit your site to search engines is to visit appropriate search engine web site and to do it manually. Make a list of all search engines you consider important and go to their submission pages. Manual submissions have draw back that it can take several weeks for your site to be added to list of sites to be crawled. The one I would single out as exception is Exactseek.com which will crawl your site within 7 days even if submitted manually. There are other ways to submit your site: Free Web Submission Programs Paid Submission a) Freeweb Web Submission Programs These will by and large, submit your site to a number of web sites in a single process. I say 'by and large' because some are hybrids that will submit a site automatically to some search engines but in other cases they will simply redirect you to a search engine's own submission page. On face of it, any program that will do much of submission work for you sounds like a good option. The reason I am less than enthusiastic is that invariably these programs will ask for your e-mail address as part of process and this leads to an increase in - you guessed it - SPAM!. b). Paid Submission There are different levels of paid submission service. i ) In first instance you pay a fee for your web site to be put through crawling process immediately. Search engines are for most part commercial ventures and there is a certian amount of administration involved so there is no reason, in my view, that they should not charge to hurry process along a bit. ii ) The second type of paid inclusion essentially involves not only paying for an immediate crawl but also 'buying'a keyword. So for instance, I purchase word 'headache' and whenever a user types word 'headache' into that particular search engine my site is given priority. I have problems with this. Taken to its inevitable conclusion this means that ability to pay takes precedent over optimisation. If optimisation was only factor, then even if a large company paid someone to optimise their site and improve their sites ranking that way an individual user would still be in with a chance if he had taken time to learn craft of optimisation. Money changes all that. How does an individual compete with large organisations and companies who can afford to pay? It becomes easy to see a time when any search will produce pages and pages of commercial web sites before a user gets anywhere near smaller, often much more interesting web sites. You'll have to make your own mind up about keyword purchasing - just to say I believe it goes against spirit of Internet and consequently it's not for me.Continued in Part 2
Steve Latimer is Systems Manager with Arrival Computers (http://www.arrival-computers.co.uk). PC Doctor+ Guides may be reproduced or used as addiyional web content provided a link back to the Arrival Web Site is added
| | PC Doctor+ Guide 4 Reducing SpamWritten by Steve Latimer
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Set up a dummy web based e-mail account such as Hotmail and use this address as a scrap bucket if you can't avoid providing an e-mail address. Organisations such as Hotmail routinely clear out dead messages to save space which means once you have set up your dummy account you can forget about it. Blocking Unsolicited Mail In Microsoft Outlook Express Once you have received an unsolicited mail into your inbox select it by clicking on it once. Move pointer to MESSAGE menu option on top menu bar Select BLOCK SENDER This action adds senders address to a growing list of blocked senders. Each time a mail is received from any of those in blocked list mail is moved automatically to DELETED ITEMS folder and does not appear in INBOX. Blocking Unsolicited Mail In Microsoft Outlook 2000/2002/XP Use RULES WIZARD within TOOLS menu to create a rule to send any mail suspected of being Junk Senders to DELETED ITEMS folder. When an unsolicited e-mail arrives in your Inbox then select it by RIGHT clicking on it once and choose to add it to junk senders list. Delete mail manually from your Inbox The next time a mail arrives from same source it will be moved automatically to DELETED ITEMS folder. As list grows amount of junk mail in your Inbox will diminish. There may be light at end of Spam tunnel. Uncle Bill at Microsoft is known to have 'a thing' about Spam and is determined to kill it off. Governments too are looking for better ways to reduce this nuisance.
Steve Latimer is Systems Manager with Arrival Computers (http://www.arrival-computers.co.uk). PC Doctor+ Guides are aimed at users new to computing. They may be reproduced and included in web sites as additional content provided a link is added back to the Arrival Computers Web Site.
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