PC Doctor+ Guide 20 How To Make Money From Your Web Site (Part 3) AffiliatesWritten by Steve Latimer
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Select Your Advertisements Once accepted you can scan through available graphics and choose which you think is most appropriate. This will generate HTML code which you can paste and copy into main body text of your site. If you are using FrontPage or Dreamweaver then you can insert HTML into your WYSIWYG view directly which makes positioning easier. The graphics incorporate links either to an advertisers home page or to a particular product page. An advertiser may have several advertisements leading to different product areas of their site. Normally, code you have inserted will pick up actual graphic from advertisers server each time page is loaded. This allows advertiser to change graphic keeping it fresh and up to date without any site administration on your part. Other facilities available include: Deep Linking which allows you to create a link direct to a specific page that you choose on an advertiser’s web site. Dynamic Content which allows you to generate whole pages of products from an advertiser. I suggest you leave it a while before getting into deep linking or dynamic content. A case of walk don't run. What About Payment - How Does It Work? Each advertiser defines their own payment scheme. These can vary and can be one or any combination of following: The Advertiser..... Pays an amount for each 'lead' - definition of which varies with company Pays a further, usually more generous amount for an actual sale Pays if a visitor signs up to a web site or a newsletter from company. May pay for each click made on their advertisements (very few do.) Commission levels themselves can also vary with higher sales leading to higher commission levels - not unlike tiered commission rates offered to retail staff. Who's keeping Track Of All This? The HTML code you generate for each advertisement includes your own affiliate reference code. This reference code allows Affiliate Company and advertiser to track sales activity from your site and is method by which commission is calculated. Cookies and Cookie Length So suppose a visitor to your site sees an advertisement for an item which gets him thinking about purchasing product. He clicks on advertisement and has a good look at product but chooses not to go ahead and buy it there and then - maybe at end of month when he gets paid. Come end of month he goes direct to advertisers own site and buys product. Haven't you lost your commission? Not necessarily. Advertisers operate a cookie system. When a visitor clicks on an advertisement on your site a cookie is placed on his machine registering that he has visited their site on a certain date as a direct result of clicking on an advertisement on your page. The cookie has a 'cookie length' which means if user revisits advertisers site within cooking length period then any purchases he makes are still credited to you and will still earn you commission. Cookie lengths vary and are typically 30 or 90 days but I have seen a cookie length of 999 days! If user has cookies turned off completely or is in habit of deleting cookies then you lose out. As mentioned, being UK based I have concentrated on Affiliate Companies where a UK bias to advertisements is at least possible. I have selected five Affiliate Companies for you to have a look at but there are many others available. I've restricted myself to these five because I have been sufficiently impressed with their on-line help facilities and overall efficiency of their operation to feel comfortable about recommending them. Browse across to http://www.arrival-computers.co.uk/pcd20_2.htm to view my recommendations. A few final points about affiliates It's very easy to go mad with affiliate adverts. You may think your site looks cool but a visitor might just see a site full of adverts and leave immediately. Remember to place your ads in context - you'll be more successful The revenue you earn from any advertisements is directly proportional to number of visitors you receive. Do not forget that content is king - work on it.
Steve Latimer is Systems Manager with Arrival Computers. (http://www.arrival-computers.co.uk)PC Doctor+ Guides may be reproduced and used as additional content on web sites in return for a link back to the Arrival Computers site.
| | Business Waiting For YouWritten by Clickbank Referral
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