Overture ad campaign

Written by Daniel Ray


Continued from page 1

Closingrepparttar Sale

Make an offer: a booklet, a sample, a free demonstration, an extra premium, an introductory price, a miniature model, a contest, a chart, a free fitting, entry in a contest, special phone rates for ordering, special bonuses for ordering by phone, or other motivating inducements.

How to Make Your Ads Stand Out From Everybody Else's.

I also know when I look at retail ads, I find it increasingly difficult to distinguish between one business and another. Why? Becauserepparttar 105945 vast majority of ads today focus on one thing: Price.

So I suggest you come up with a different Unique Selling Proposition -- one that focuses on a reason other than price why customers should choose your business. Of course, make it a proposition you can fully deliver, and one that will be relayed and reiterated in everything your business does. I think customers are getting bored -- and a little deluded -- with all these businesses saying their prices arerepparttar 105946 best in town. It's time for you to come up with some powerful reasons why you should be their only choice. Sell your business' ability to benefitrepparttar 105947 customer. This will make your ads stand out fromrepparttar 105948 crowd, and will also help to build customer loyalty.

Writing Ads

Since advertising is salesmanship in paint, and you'rerepparttar 105949 best salesperson for your product, that means you should be able to writerepparttar 105950 best advertisement for your product -- not an agency. And you can! (After all, you know better than any ad agency what people like about your product.)

Here's an easy way to overcomerepparttar 105951 fact that you don't really have confidence in your ability to write a compelling ad. Tape record all conversations you have with your prospects and customers. Do this dozens of times so you have a good selection of sales presentations to work with.

Then, transcriberepparttar 105952 tape recordings. Then number each selling point you make in your conversation.

Now review them. Give each point a priority number on a scale of 1 to 10, 10 being highest.

Cut out each point with a pair of scissors and divide them into three groups. The first group consists of those points that describerepparttar 105953 benefits of your product. The second group consists of interesting facts about your product. Andrepparttar 105954 third group consists of those points that don't really say anything about your product or that don't really help to advance your presentation.

Throwrepparttar 105955 third group away and arrangerepparttar 105956 other two in rank order from 10 on down.

Next, throw out all points with a rating of five or less.

Now, forget that you are writing an ad or sales letter. Instead, concentrate on writing a memo. A long memo to a friend -- don't try to be clever.

Concentrate on selling just like you did in your conversations with your prospects and customers! A proven pattern for a good sales pitch:

1) Say something that gets your reader's attention.

2) Tellrepparttar 105957 reader why he should be interested.

3) Tellrepparttar 105958 reader why he should believe what you are saying is true.

4) Prove it's true.

5) Itemize and describe allrepparttar 105959 benefits of your product.

6) Tellrepparttar 105960 reader how to order.

7) Tellrepparttar 105961 reader to order now.

The above outline is an elaboration onrepparttar 105962 formula: Attention, Interest, Desire, Action. If you can remember those four words, you'll write excellent ads.

Remember, your ad will be read by only one person at a time. Do not write torepparttar 105963 masses - write to one person.

Read your copy aloud so you can see where it doesn't flow and where it needs smoothing out.

Edit your copy. Take out unnecessary repetitions. Use short sentences. Short paragraphs, everyday English. Use some one-word sentences. One-sentence paragraphs, too. And use a generous supply of subheads that make your copy look interesting and easy to read!

Good advertising is simply salesmanship multiplied! Put your sales pitch into your ads and you will have multiplied yourself thousands of times over. Then sit back and reaprepparttar 105964 rewards.

The Purpose of a Headline.

A headline is an ad forrepparttar 105965 ad. Itís responsible for 80% ofrepparttar 105966 effect ofrepparttar 105967 ad. The headline isrepparttar 105968 equivalent ofrepparttar 105969 opening paragraph of a sales letter. It can be before or afterrepparttar 105970 salutation. It'srepparttar 105971 opening statement of a sales presentation, or of a commercial, orrepparttar 105972 first contact in a store between a clerk and a customer.

You must test headlines. Different headlines can have 21 timesrepparttar 105973 differential -- this is 2,100% instant leverage.

Another purpose ofrepparttar 105974 headline is to make a startling, irresistible claim or promise that compelsrepparttar 105975 reader to read your ad or sales letter. Attracting attention is amongrepparttar 105976 primary functions of a headline.

The most successful headlines Iíve used, and why they worked.

Hereís a sure-fire system for creatingrepparttar 105977 best headlines for your ads:

When you come up with a good headline, copy it on a 3"x5" card. Read through them like flash cards when you're looking for ideas.

Write down allrepparttar 105978 headline ideas that come to mind as you're reading throughrepparttar 105979 cards.

Soon, out will pop a "Central Selling Idea" that you'll know is exactly right for your promotion.

Write like mad. Forget about form and grammar. Just write, write, write. Totally suspend criticism. You can't create and evaluate atrepparttar 105980 same time. Later you can go back and edit.

P.S. You could see how many informations you get only reading this article, but if you will have The Insider's Secrets to Promote your Business onrepparttar 105981 Internet you will save your time, money and your business soul!!

Daniel Ray, editor for ezine articles - ezinedir.com, best web hosting.

http://www.my-mortgage-loans.co.uk http://www.my-casino-gambling.com


Powerful Insider List Building Secret Is Out...

Written by Craig Perrine


Continued from page 1

These lists are called 'coregistration lists'becauserepparttar subscriber was registering for something onrepparttar 105944 site where your ad was placed, and they decided to 'register' for more info when they saw what you had to offer.

Becauserepparttar 105945 new subscriber requested to get more information, he or she is an opt in lead on yournew list.If you get your list from a good provider,you will haverepparttar 105946 time, date, and IP address for each subscriber.

Also, if you get your list from a reputable provider,your list will comply withrepparttar 105947 new federal anti-sp^am laws, which will give you peace of mind. You will have an opt in list, which is so important in marketing today.

Unlike search engine ranking, which seem likerepparttar 105948 equivalent of Internet alchemy, orrepparttar 105949 mercenary pay per click ranking battles you have to fight to buy traffic - coregistration lists are simple.

They eliminaterepparttar 105950 hassles of traditional methods by allowing you to pick any size list you want,determine how much you can afford up front,pick any target market you want to reach,and acquire a list within a few weeks.

Now, you could try to entice a JV partner to offer your killer product to their "goldmine" list,but you better have a proven sales process and agree to hand over a hefty chunk ofrepparttar 105951 revenue in exchange. Not only that, but you will in all likelihood need to offer a reciprocal mailing for your JV partner to your list as well.

Whatís that? You donít have a list? Oh, then youíre back at square one.

So letís take a closer look at coregistration lists.

Quite simply, you buy them from sites that haverepparttar 105952 targeted traffic that matches your offer. You place a text ad onrepparttar 105953 site offering valuable information next to a boxrepparttar 105954 visitors can check off if they want to you to contact them.

They might opt in to your newsletter or you might offer them a valuable report.

Bingo, you have a prospect you have permission to market to.

Sure, you could tinker around with search engines for less up front cash, but only if your time is worth nothing would that be cheaper! It can take months to get any meaningful traffic unless you knowrepparttar 105955 ins and outs of that game.

It can take some work to findrepparttar 105956 right sites and to negotiaterepparttar 105957 best rates for your new list. Which is why I teamed up with NitroMarketing to create a source for coregistration lists -- but we managed to negotiaterepparttar 105958 best deals inrepparttar 105959 industry with prices as low as a penny a name!

In fact, check out http://tinyurl.com/5tzhw and I think you'll be amazed atrepparttar 105960 turnkey solution for buying and mailing to your new list.

We all know to market online you gotta have a list.

At http://tinyurl.com/5tzhw we decided that you deserve to be able to build your list as fast and as big as you want. We offer a turnkey program.

In short,coregistration lists can save you a lot of time, money and headaches. Quietly, these lists are becomingrepparttar 105961 hottest thing to hit Internet marketing because they are within evenrepparttar 105962 smallest budget and offer targeted prospects for your offers without costing an arm and a leg.

While youíre learning about these powerful list building sources, make sure you are putting together a killer offer becauserepparttar 105963 time to kick your marketing machine into high gear will arrive sooner than you think now that you can just buy a huge list almost overnight!

Craig Perrine is the List Profit Coach, author of "How To Turn Your Coreg List Into A Cash Cow In No Time Flat" and the popular ecourse,"How To Build A Massive Opt In List In Minimum Time". Craig runs NitroListBuilder -- the best deal on coregistration lists on the Net.


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