Outsourcing NOT Just for Big Business

Written by Paul Rich


Continued from page 1

Quality of service - Because your company isrepparttar outsourcer's customer, you will likely experience a "can-do attitude," which may not always be exhibited by an in-house staff.

More capital funds - Outsourcing reducesrepparttar 104182 need to invest capital in non-core business functions, thereby freeing capital to invest in profit-making aspects ofrepparttar 104183 business.

State-of-the-art technology - Outsourcers have to spend time and money onrepparttar 104184 most current equipment and on employee training to remain competitive. By outsourcing certain areas, you are assured of receivingrepparttar 104185 most efficient services andrepparttar 104186 latest technological advances within that particular function.

Price stability - By signing a contract to outsource, you will likely be able to obtain stable pricing, eliminatingrepparttar 104187 future need to shop around. Stable pricing allowsrepparttar 104188 company to budget operating expenses and capital purchases more accurately, while potentially preventingrepparttar 104189 likelihood of surprise expenses.

New business partners - Outsourcers clearly wish to be viewed as your business partner. And as a business partner, they share inrepparttar 104190 desire to keep your company operating at its maximum potential. Through this business partner arrangement, outsourcers are eager to introduce you to other outsourcers to assist in that goal.

More time to focus on core business activities - You cannot overlook this intangible benefit of outsourcing. If a company is to be successful and profitable, management is needed to spend time planning and directingrepparttar 104191 company's business strategies and not wasting time worrying about managing certain administrative or ancillary functions.

Potential Drawbacks

As with every new system and procedure, you have to takerepparttar 104192 good withrepparttar 104193 bad. Critics argue that outsourcing creates too much loss of control, less flexibility, questionable savings andrepparttar 104194 risk of over dependence on too few vendors. Owners of family and privately owned businesses should understand that initiating an outsourcing arrangement takes considerable management time. Finding and selectingrepparttar 104195 right outsourcing company can take many months. And outsourcing companies need to be given overall directives and guidelines for whatrepparttar 104196 company wants done, and therefore, some level of supervision by management will ultimately be needed. Also, if an outsourcer is replacing a function that has been historically done withinrepparttar 104197 company, layoffs could very possibly affect employee morale and may cause talented staff in other core areas to leave for fear of job security. In addition, be cautious not to completely eliminaterepparttar 104198 internal ability to providerepparttar 104199 basic product or service you offer. For example, if you are a manufacturer and you have outsourcedrepparttar 104200 assembly of your product, be sure you can still provide a sample of a specialty order in-house if asked to by a customer. A delay of a product sample could cost yourepparttar 104201 customer's business.

One ofrepparttar 104202 biggest complaints by companies that have outsourced is that there has been a mismatch between expectations and reality. When an outsourcer is marketing its services there is usually much enthusiasm and talent dedicated to solvingrepparttar 104203 problems that were defined atrepparttar 104204 outset. However, oncerepparttar 104205 contract is signed,repparttar 104206 outsourcer brings in its implementation team, which often lacksrepparttar 104207 same level of enthusiasm thatrepparttar 104208 sales and marketing team had. Due diligence is necessary when beginning any new business relationships. It is best to get recommendations from current customers ofrepparttar 104209 outsourcer or other reliable sources in your industry.

Careful Selection Is Key

By being aware of these drawbacks atrepparttar 104210 start ofrepparttar 104211 outsourcing process, you can mitigate many of these and build outsourcing relationships that benefit your business. The key to successful outsourcing is careful selection of bothrepparttar 104212 functions you outsource andrepparttar 104213 vendors you choose to supply them.



About Paul Rich Siegel Rich Division - Rothstein Kass

Paul Rich is a business consultant and specializes in assisting closely-held and family owned businesses in structuring and negotiating mergers and acquisitions, securing financing, rendering IPOs and private placement advisory services, assisting with succession planning and providing profit-enhancement business planning and executive coaching, among other hot button areas for small business owners.


The Steps from Product Idea to Product Success

Written by Matthew Yubas


Continued from page 1

Path A: Self-Market Development

If you’ve decided to self-market, followrepparttar remaining steps on Path A. If you’ve decided to license your idea, seerepparttar 104181 next section for Path B.

* Product and Market Plan (Chapter 15) Plan your work and then work your plan. The fourth step ofrepparttar 104182 Market-Step process involves planning product design and marketing programs. Product design results from combining your innovation with needs and wants you’ve discovered through research. Market planning involves positioning, pricing, and communications.

* Product and Market Development (Chapter 16) Inrepparttar 104183 fifth step you’ll develop your product in stages (i.e., alpha, beta, commercial release). You’ll userepparttar 104184 beta product to obtain feedback to confirm functionality and eliminate bugs before final production.

* Product Launch, Market and Sell (Chapter 17) Inrepparttar 104185 sixth step you’re ready to move into production and launch your product. This isrepparttar 104186 most exciting part of your project. You’ve given birth to your idea and are bringing it out intorepparttar 104187 world. And as you would with a child, you’ll need to nurture and grow your product, with marketing and sales strategies and tactics.

Path B: Licensing

You’ve determined that licensing is for you. Followrepparttar 104188 steps in Path B to license your product idea.

* Licensing Proposal (Chapter 5) Before approaching a company or product agent, organize your marketing research into a proposal. Some companies have their own forms to fill out; others ask to submit in your own format.

If you feel comfortable presenting and negotiating, seek companies on your own to license your product. Otherwise, find product agents who will seek companies and negotiate on your behalf. Ifrepparttar 104189 company likes what you have, you’ll then negotiate a licensing agreement, then carry outrepparttar 104190 obligations, and collect royalties.

Going Forward

Now that you have an overview ofrepparttar 104191 steps, my book Product Idea to Product Success, takes you throughrepparttar 104192 details ofrepparttar 104193 Market-Step process, one step at a time.

* This article can be freely published as long as it is not edited, author information is present, andrepparttar 104194 copyright notice is posted.

Copyright 2004 Matthew Yubas. All rights reserved.



Matthew Yubas is a Product Specialist who assists inventors and entrepreneurs to turn their ideas into winning products. Mr. Yubas is a Certified Professional Marketing Consultant for the Small Business Development and International Trade Center. He has earned a B.S. in Engineering and an M.B.A. in Management. More information and free articles are available at http://www.Product-Coach.com


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