* View a map of your contact's location

If you're going to visit a client for first time, or you don't remember how to get there, you'll love this feature! When a contact record is open, click on Display Map of Address button and you will be connected to MSN Maps, and a map of contact's address will be displayed. Of course, this will only work if you have entered a street address! Unfortunately, mapping is only functional for addresses within USA.

* Print an address book

Many people who use a paper planner or address book don't see a need to enter any details in Outlook other than name and email address. Not only is it very easy to print out an address book right from Outlook, it offers a number of options for print layouts, including layouts for popular planners such as Day Runner, Day Timer, and Franklin Covey products.

By using Outlook as your address book, you don't have to put up with messy changes and corrections, or spend time copying out information every year, or whenever you replace your address book. Instead, you can just print new pages from Outlook. You can even specify which contacts you want printed if you don't need them all.

* Add a picture

Outlook 2003 has a new feature which allows you to add a picture to a contact record. To some this may seem like more of a toy than a tool, but if remembering faces is not your strong point, you'll appreciate being able to view a photo before you head off to meet someone!

•The logo should be unique and easily recognized. Your company needs a unique logo because: (1) it is a visual representation of your company and business; and (2) to avoid violating any copyrights or trademarks.

Your logo is a visual representation of your company so whoever sees it will be able to associate its design with you and no one else. Hence, to avoid being confused with your competitor or being branded as unimaginative, use an image or typeface that is not too common. Avoid using a piece of clipart that you know can also be used by other people. Invent and innovate. That's only way for you to stand out.

You would also want to have a unique logo to avoid violating any copyrights or trademarks of other companies. If you happen to have an almost similar logo to another company, it is best to modify or redesign whole logo. It goes without saying that a stitch in time saves nine. What it would cost you now would be very small compared to what you will be paying for damages and expenses when you wind up in court later for violating copyright laws.

It is also in your best interest to have a simple and unique logo so that visitors will easily remember your logo. If people will frequently visit your web site, chances are people will associate your logo with your company.

When done properly, a company's logo will go a long way to make a brand name for you that stand out from rest.