Outlink the Competition

Written by Brian Basson


Continued from page 1

Do your website's promotion on a continuous basis. Rather establish 5 quality links in a week, than 20 bad or unrelated ones. The long term results will show. Where your opponent's sites might falter and move downrepparttar rankings, yours will onrepparttar 124618 other hand steadily move uprepparttar 124619 search engine ladder. Search Engines might change their algorithms from time to time, but good linking will remain an important factor in deciding a website's rank !

Remember,repparttar 124620 marketing of any website is a long term project. Nothing big will happen overnight, and patience will eventually pay off.

Brian is a freelance writer, website marketing expert & webmaster of 3 websites, including Rank Advance at http://www.rankadvance.com


Lifelines : Establishing Long Term Links & Finding Good Link Partners

Written by Brian Basson


Continued from page 1

Who to link to :

... link to related sites. It does not have to be exactlyrepparttar same as your site, but similar in a way. A good example is : if you have a freshwater fishing venture, you can link to related freshwater fishing sites, saltwater fishing sites, sites selling fishing gear & sites selling fishing boats. You can even include sites listing & detailing good fishing spots. As long asrepparttar 124617 sites are related to yours,repparttar 124618 links will be relevant. The search engines value relevant links very highly, and you will do wonders for your search engine rankings. Your links can also be with international sites, not just local ones. Fishermen like to try our spots all overrepparttar 124619 world, and getting a link on a related site in another country, might bring you lots of extra business inrepparttar 124620 long run.

How to establish links :

many sites have a form where you can fill in your details and submit your site's relevant link details. This is not a bad idea, but many site owners don't even haverepparttar 124621 decency to reply, or to establish a link, but they request onrepparttar 124622 form that you first establish a link to them !! We have found that a simple introduction & link exchange proposal email works better. It's like making personal contact withrepparttar 124623 other person. Do not SPAM, but rather send out personal emails one by one, and if possible, address it to a relevant person. If you SPAM, your email address might be blacklisted, and your link exchange program will be stopped in its tracks !

Protect your site's lifelines - check links at least once a month :

... there are many sharks out there ! Many people will except your link exchange proposal, but after a week or two they simply remove your link. It is very important to check reciprocal links to your site at least once a month. Links are a website's lifelines and you need to look after them ....

Brian is a freelance writer, website marketing expert & webmaster of 3 websites, including Rank Advance at http://www.rankadvance.com


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