Out of Sight But Not Out of MindWritten by Heidi Richards, MS
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What is your budget? Can you afford a four color or two/three color printed piece, or do you go for simple black and white? Simple can be better; as long as it is a professionally presented newsletter your readers will respond to. How long will it be? When you first start producing, focus on a one to four page newsletter to produce. Who gets it? You can send your message to a small or large group. You get to decide who gets it. This form of direct communication filled with information reader can use creates a bond that is difficult to achieve through other forms of mass marketing. If you don't enjoy writing, you could interview others for ideas, or invite others in your industry (those not in direct competition) to write guest articles. You could also purchase industry specific newsletters with your message and promotional info on them. Nearly every major industry has this service. Check with your associations for a referral. Remember that your newsletter is an extension of you and your company. The image it conveys is image your readers will remember. Be consistent. If you publish and send monthly, then publish and send monthly.
You can purchase your own software to manage your list(s) to send out your ezines. Click link below to see program that we use. (We love it!) You can visit http://www.sellshareware.com/CustomView.asp?PrID=34362.&AfID=7838&PageID=1
Maybe it's time to increase your visibility with newsletters. Write-on!
Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business © 2005 - Heidi Richards
Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women’s ECommerce Association, International www.WECAI.org (pronounced wee-kī) – an Internet organization that “Helps Women Do Business on the WEB.” Basic Membership is FREE. Ms. Richards can be reached at Heidi@speakingwithspirit.com or firstname.lastname@example.org.
Spyware Protection SoftwareWritten by Gary Gresham
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Spyware protection software is designed to find all of these hidden programs and disable them before they have a chance to work. It is best way of removing spyware and adware from your computer and keeping it away. Whether you take our recommendations or someone else's it's important that you get spyware protection software installed immediately. Spyware dangers have become so common, they have now moved ahead of viruses as number one danger facing computer users today. It's worth a little time and a little cost now to invest into quality spyware protection software. Your personal information and computer are at risk until you do.
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This article is provided by http://www.spyware-information.com where you will find free spyware cleaners, downloads, removal software, valuable tips and updated articles about adware and spyware removal programs to protect your identity. For other informative spyware and adware articles go to http://spyware-information.com/articles_1.html