By listing in order of Oldest Links First new links get added to end of list. When page 1 is full your new links start on page 2, then page 3, etc. The links on page 1 will never change their position, links on page 2 never change their position, etc. so your pages become static and remain same, with exception of whatever last page is since it is a work in progress. My link checking script will be able to find my reciprocal link easily since it's url location at your site never changes. Of course, there are infrequent times that a link could actually move up in position to a lower page number. For example, if a link on page 1 is deleted then top position link on page 2 moves to be last position link on page 1, top position link on page 3 moves to last position on page 2, etc. The same will occur for all subsequent pages. This does not happen very often, and if you are trading honest links with each other, may never happen unless a site closes down.

Listing your reciprocal links in order of "Oldest Links First" is a much fairer and honorable way to treat your link partners since your oldest, and most loyal partners, will always be nearer top of list in order they exchanged links with you. Your linking partnership with other webmasters should always be honest.... and fair.

Now, a small way to build your popularity is by going to altavista.com engine and type in "link:yourcompetitor.com", and results that show up will tell you what sites have posted links to your competitor's websites.

Then simply visit a site and look for a contact method, be it an email address, phone number, etc. and express an interest to them in trading links. It is a win-win method for both sites so, you have nothing to lose. Some might happily oblige, and some might not. It’s certainly worth a try.

In summary, link popularity can be a never ending chore if you have a website. This is because having links on related websites to your website is a very good form of Targeted Traffic which never really quits, because most related links stay up for a long period of time, thus providing a continuous stream of targeted traffic, which, by way is totally cost free.

And Search Engine traffic and reciprocal link traffic are best forms of Targeted Traffic there is online. And both are free.