CHANNELS Google recently added channels to Adsense. A channel is just an extra bit of code that lets you track revenue from a channel such as a site, a page, or some other characteristic you may want to track.

Prior to introduction of channels, a webmaster would place Adsense code on various sites and pages and would only see an aggregate result of clickthrough and revenues. With channels, you can set a channel for various sites or various pages or various ad types. By your using your channels you can determine what ads are working in which location. On FlashCFM.com an Adsense banner ad performed very well in some pages and a large Amazon ad performed poorly so a large Adsense replaced Amazon ad.

USE THE SCIENTIFIC METHOD The Scientific Method can be summarized as Plan, Do, Check, Act. By planning out your attack by designing and implementing your ads, you accomplish Plan Do portion of cycle. By using Adsense Channels, you can check to see how your plan worked. You will no doubt see ways to Act or adjust your approach after checking your results. You may end up modifying your site or modifying your strategies on attracting traffic. No matter what case, you will need to do a little work but results are worth it.

Now if we were primatives, we might consider beating other person into understanding our drift, but we can't think that way anymore, right?

And old standby doesn't work either. I mean, no matter how loud I yell at other person, it doesn't change how they hear me. It just makes it easier for them to misunderstand because they don't have to listen all that hard. Besides, yelling only proves you have bigger mouth, not more valid point!

So then here's a visual for you . . .

Let's say you create a dynomite web page, complete with javascripting and flash animation and you are just sooo proud of it. You publish it on your site, advertise it, and wait for all positive feedback you just know you're going to get. But something different happens. You begin getting emails from people complaining that they can't see all your bells and whistles. So you do a little backtracking to make sure everything is in place, and it is. You re-upload everything just to be sure. You send out emails to those who've complained asking them to visit your site again. But you still get same response.

Hmmmm!

After scratching your head in confusion for a while, you do a little research on web and discover that not all browsers are equal.

Ah Ha!!

Some people can't see your site way you intended them to because their browsers aren't programmed for it! So you go looking for another way.

Now you hate idea of losing all pizzazz of your web page, but you do want people to see it right, so you find a little program online that allows you to see your site in eyes of other browsers. You then decide to optimize your site in such a way that it becomes user friendly for all viewers and everyone is happy! You accept idea of losing some of your site's glitz, because it's only way to get it across to everyone you want to reach. A kind of a compromise of sorts for sake of getting your point across. You decide it's a fair trade off!

What just happened?

You created a scenario that allowed those who didn't understand you to see things more your way, didn't you? You discovered that obstacle in others that hindered them from getting gist of your intentions, and by doing something a little different, everything turned out just fine!

And moral of story is?

To have good communication skills, you most often times have to see things way other person does in order to better understand how to tell them what you want them to know.

Just like when you optimized your website to suit all browsers, you can learn from feedback of your visitors what you need to do to improve your communications with them. It may mean scaling down, or changing your language a little bit, but in end, you'll achieve your desired results.

Ken Nadreau is the author of "Up Front Marketing ~ Selling Without Selling Yourself Short." He's a motivational speaker/writer who has spoken to upwards of 2,500 at a time, and has been instrumental in the creation of countless successful businesses both for profit and non-profit. His articles about business and culture are read by thousands.