A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze keyword density of my copywriting website.

CASE STUDY

The Website: This case study analyzes website for my advertising copywriting and SEO copywriting business, Divine Write – http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).

Number of pages on site: At time of writing, my website contained a total of 53 pages.

Primary keyword phrase: “copywriter”

Average keyword density: Using simple measure of keyword density discussed above, average keyword density of my copywriting website is 1.9%. Using complex measure it’s 4.9%.

Keyword density range: Using simple measure, my density ranged from 0.4% to 7.6%. Using complex measure it ranged from 1.6% to 17.5%

Some comments on keyword density figures

• The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. There’s a lot I don’t know about algorithms and there are bound to be other factors at play which I don’t know about.
• With regard to Wayne Hurlbert’s article, it would seem that he is referring to keyword density as calculated using simple method discussed above.
• The range figures are noteworthy because they suggest that you don’t need to be paranoid about having some pages with a very high density and some with a very low density.

Conclusion

A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks – see SEO for CEOs and How to Top Google by Writing Articles for more information).

Happy SEO writing!

You’re welcome to publish this article free of charge provided: - you include byline - byline includes a functioning link to http://www.divinewrite.com - you don’t change article in any way - you provide a courtesy copy once published - in doing so you agree to indemnify Divine Write and its directors, officers, employees and agents from and against all losses, claims, damages and liabilities which arise out of its use

* Glenn Murray is an SEO copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

4. Put it in Flash can. Don't let your web designer talk you into a Flash intro. Not only will everyone skip it because it's annoying and doesn't provide much in terms of information, it will stop search engine spiders that crawl your site dead in their tracks.

5. Be more than a welcome mat. Develop unique titles for each of your pages. These titles appear at top of web browser window when your prospects or potential investors check out your site. So please, don't use, "Welcome to XYZ Company." This tells them nothing of value, except maybe that you have manners. Use title to tell what you do, what problem you solve, and/or what particular page is about. We're only talking about a handful of words per page (10 max), so it's not as painful as it might sound.