Optimum SEO Keyword Density – A Real-Life Case Study

Written by Glenn Murray

Continued from page 1

A recent article by respected SEO and Blog expert, Wayne Hurlbert, (see Keyword Density: SEO Considerations) suggests that Google sees pages with a keyword density of greater than 2% as spam. It was this article which prompted me to analyze repparttar keyword density of my copywriting website.


The Website: This case study analyzes repparttar 136813 website for my advertising copywriting and SEO copywriting business, Divine Write – http://www.divinewrite.com. For my primary keyword, my site is now on page 1 of Google.com (out of approximately 900,000 search results).

Number of pages on site: Atrepparttar 136814 time of writing, my website contained a total of 53 pages.

Primary keyword phrase: “copywriter”

Average keyword density: Usingrepparttar 136815 simple measure of keyword density discussed above, repparttar 136816 average keyword density of my copywriting website is 1.9%. Usingrepparttar 136817 complex measure it’s 4.9%.

Keyword density range: Usingrepparttar 136818 simple measure, my density ranged from 0.4% to 7.6%. Using repparttar 136819 complex measure it ranged from 1.6% to 17.5%

Some comments onrepparttar 136820 keyword density figures

  • The figures and corresponding ranking detailed in this case study may not be directly relevant to every site. There’s a lot I don’t know aboutrepparttar 136821 algorithms and there are bound to be other factors at play which I don’t know about.
  • With regard to Wayne Hurlbert’s article, it would seem that he is referring to keyword density as calculated usingrepparttar 136822 simple method discussed above.
  • The range figures are noteworthy because they suggest that you don’t need to be paranoid about having some pages with a very high density and some with a very low density.


A simple keyword density of 1.9% can be enough for a first page ranking in Google.com (assuming you have enough quality backlinks – see SEO for CEOs and How to Top Google by Writing Articles for more information).

Happy SEO writing!

You’re welcome to publish this article free of charge provided: - you includerepparttar 136823 byline - byline includes a functioning link to http://www.divinewrite.com - you don’t changerepparttar 136824 article in any way - you provide a courtesy copy once published - in doing so you agree to indemnify Divine Write and its directors, officers, employees and agents from and against all losses, claims, damages and liabilities which arise out of its use

* Glenn Murray is an SEO copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.

Five Times for Search Engine Optimization

Written by Jennifer Guinan

Continued from page 1

4. Put it inrepparttar Flash can. Don't let your web designer talk you into a Flash intro. Not only will everyone skip it because it's annoying and doesn't provide much in terms of information, it will stoprepparttar 136728 search engine spiders that crawl your site dead in their tracks.

5. Be more than a welcome mat. Develop unique titles for each of your pages. These titles appear atrepparttar 136729 top ofrepparttar 136730 web browser window when your prospects or potential investors check out your site. So please, don't use, "Welcome to XYZ Company." This tells them nothing of value, except maybe that you have manners. Userepparttar 136731 title to tell what you do, what problem you solve, and/or whatrepparttar 136732 particular page is about. We're only talking about a handful of words per page (10 max), so it's not as painful as it might sound.

Jennifer Guinan, president of Sage Strategic Marketing, offers 19 years of experience in marketing, communications, Internet and search engine marketing, and PR for companies and organizations large and small. Guinan’s background includes national and international marketing and communications executive management and strategy, PR and media relations, and consulting. Contact at www.sagestrat.com

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