Optimizing a Press Release for Search Engines

Written by Marcia Yudkin

Continued from page 1

3. Unlessrepparttar proper name of your product or service is already well-known, emphasize its generic description rather than its name. For instance, write “proposal writing software” rather than “PropWritePro.”

4. Likewise, substitute keyword phrases for pronouns like “it” or “its” to increase their overall frequency inrepparttar 128052 release.

5. Post your completed press release at sites that allow free posting, such as prweb.com, pressbox.co.uk and dozens of others that turn up in searches on phrases like “free press release submission” or “free press release distribution.” Through diligent and repeated searching, I found more than 20 general sites like that and more than 100 sites welcoming releases on a particular topic.

6. Wait a few weeks and check your standing in search engines forrepparttar 128053 phrases in your release. Positionagent.com works well for this. Then repeatrepparttar 128054 whole process for another message, another keyword phrase or another product or service.

Additional Notes on Press Release Optimization

Although these steps may appear simple, they are not intuitive or natural for anyone with experience in writing traditional press releases. Let's suppose you were launching a rental boat service in Truro, Massachusetts, which is on Cape Cod. Tourists would be much more likely to use "Cape Cod" as a search term than "Truro," sorepparttar 128055 former is what should be repeated. And particularly if you happen to know Cape Cod, if you were not consciously writing for search engines, you would probably use "Cape Cod" only once and then revert to "the Cape," which wouldn't help enough when people are typing in "Cape Cod boat rental."

A bonus benefit of this strategy is that by placing your releases aroundrepparttar 128056 Web, you may also boostrepparttar 128057 rankings of your own site at search engines that count inbound links as a sign of popularity.

Assuming you’ve chosen your keyword phrases wisely, enjoyrepparttar 128058 increased visibility and traffic thatrepparttar 128059 free press release posting sites have worked hard to obtain for you!

Boston-based publicity and marketing consultant Marcia Yudkin is the author of a new special report, PR For the Internet Age, as well as of Six Steps to Free Publicity (Plume/Penguin), Internet Marketing for Less than $500/Year (Maximum Press) and eight other books; http://www.yudkin.com/printernet.htm.

A Dynamite New Web-Based Reporting Service

Written by Robin Nobles

Continued from page 1

When you're ready to see your ranking reports forrepparttar first time, you click onrepparttar 128051 Run Report link. Within minutes, you're reviewing your rankings across 18 search engines and directories. You can choose to viewrepparttar 128052 ranking reports by domain, by keyword, or by search engine, or you can create custom reports.

Then, once a week (or once per month, depending on your account type) WebRank will check your rankings and generate your reports automatically. Plus, you can choose to runrepparttar 128053 reports "now," at any time, by going into your Administration area.

With WebRank, you can customizerepparttar 128054 service to suit your needs. Do you want to receive reports by e-mail? Would you rather viewrepparttar 128055 reports online? It's possible either way.

The Email Notification Rules feature is also very handy, because it lets you choose when to receive e-mail pertaining to your rankings. For example, let's say that you've just created a new page. As soon asrepparttar 128056 page hits a 1-30 ranking, you can choose to be sent an email notification.

Once you've gotten your rankings and if they're not quite what they should be, click on "Increase My Rankings" for a comprehensive resource center that offers information on search engine marketing for do-it-yourselfers or for those who would rather hire a professional.

Also, their "Software Integrated Help System" will check your account periodically and send "smart" messages that will help you with your search engine marketing efforts. This system is designed particularly for beginners.

Another very interesting part of WebRank isrepparttar 128057 Doorway Domain Manager. Here's how it works. You decide on a domain name (with help from some handy online tools), then buy it for $19 a year through WebRank. Then, you use their step-by-step wizard to createrepparttar 128058 doorway site. Within 48 to 72 hours,repparttar 128059 domain is live and accessible. You're then prompted to submit some of your pages through free AddURL pages or pay inclusion programs. Then, WebRank will begin notifying you whenrepparttar 128060 pages have been indexed and what their rankings are. Can't set up a Web site much easier than that!

In Conclusion

If you're looking for an alternative solution to ranking software, be sure to consider WebRank. Visit http://www.webrank.com and sign up for their free trial, and test driverepparttar 128061 service for yourself. You'll love it!

Copyright 2002 Robin Nobles. All rights reserved.

Robin Nobles, Director of Training, Academy of Web Specialists, (http://www.academywebspecialists.com) has trained several thousand people in her online search engine marketing courses (http://www.onlinewebtraining.com). She also teaches 3-day hands on search engine marketing workshops in locations across the globe with Search Engine Workshops(http://www.searchengineworkshops.com).

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