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H tags.

H tags or headings have been known to increase website ranking for a while now. But is it really so? We have strong reasons to believe that h tags (mostly H1 tag) do not get you better ranking. They are, however, a great way to organize content of your page so it is not very surprising that some webmaster still think they can bring better ranking. Also, using keywords in H tags will increase your keyword density. So by increasing your keyword density and organizing your content, you can actually get better ranking but it is not thanks to h tags. There are a lot of website owners that complain that H tags are difficult to work with. Our advice to this is: "Don't use them if you have no place to put them or if you don't have much content to organize." There are plenty of high ranking websites that don't use H tags at all.

Your website's navigation.

Make sure it's crawlable. People often build a website but soon realize that search engine spider does not go any farther then index page. Even though you have links to most of your pages from home page spiders might still have difficulty indexing your pages. There are several reasons why this happens:

Your website is using JavaScript navigation menu. If you have drop down menus in your navigation then it is surely designed in JavaScript. JavaScript is not crawlable by search engine spiders, therefore spider cannot index your other pages. There are several ways to fix this problem. Try adding simple text links to your major pages at bottom of your home page so that spider can move through your website easier. Another way to solve problem is to create a site map and connect it to your home page with text link. This will drastically improve spider's ability to spider your website. Your website is using Flash navigation menu. While images can at least be linked to other pages, Flash navigation is not crawlable at all. Use same solutions that were mentioned in number one. Check your meta tags. It is possible that you are using robots tag which might be blocking spider. Make sure that if you have one either remove it (you don't really need it, spiders will still index and then follow to other pages on your website) or put INDEX, FOLLOW inside tag. It should look like this:

Site Map.

Site map is a very useful thing for an website. It can benefit your website in several ways. First, it will make your website much easier to index; as a general rule search engine spiders index pages much faster when you have a site map. Site map is absolutely necessary if your website is using JavaScript or Flash navigation and you don't want to get rid of it.

Site map will also help your visitors navigate your website. Some of pages they might be looking for a berried deep in your navigation structure and site map makes them much more accessible for everyone.

In you site map you should simply place text links to all of your pages; you can organize them however you want, even group them if you like. In link anchor text use keywords that are relative to that page, it will help spiders identify them correctly.

3)Using “Home” as a link text. Everyone uses “home” as text to link back to their index page. However, this might not be best choice. After all, it is a link. We all know how important links are in search engine rankings. When you use word “home”, search engine bot will chalk up another point to “home” for your site. Why not use a keyword as this text? If your site is about hubcaps...why not use “hubcaps” for link text? This will help you in that it a)adds a link within your site using “hubcaps” and b) help search engine bot figure out a little better what your site has to offer.

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