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Hopefully, those examples give you a fairly good idea of benefit of using these two powerful practices. For more about using CSS, I can recommend downloading sample chapters from Dan Shafer's book, HTML Utopia: Designing Without Tables Using CSS, at SitePoint.com.
Besides these two optimization techniques, however, we're also hearing about all kinds of ways to optimize our web sites for search engines these days. The competition for those coveted top placements is fierce, for sure. We've heard all about how important it is to have good, pertinent content in textual portion of our pages, how effective it can be to include our site's keywords within alternate attributes (i.e, ALT="keyword") of our image tags, and how valuable a link to/from a high traffic, like-minded web site can be. All this is certainly true and well worth effort to make our web pages rank higher in search engines, but with all this improvement to web site maintenance, what is downside? Well, take note, so you can say you saw it here first.
You can visit either of my two web sites at http://webmarketersguide.com or http://www.parsonplace.com to see how I've done this. You're welcome to email me anytime at firstname.lastname@example.org with any questions or comments.
Michael L. White is an Internet entrepreneur who currently manages two web sites: The Web Marketer's Guide http://webmarketersguide.com, which provides resources for Internet entrepreneurs to create, market, and manage a small business on the Internet, and Parson Place http://www.parsonplace.com, which has a more personal bent. Both have subscription-only newsletters to keep you well abreast of news and information.
Google Local Search And The Impact On Natural OptimizationWritten by Rob Young
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Natural Optimization specialists never really focused on optimization of contact and location pages on websites, but now it's becoming a vital tool to drive more qualified traffic to sites. In order to make sites local search-ready, they should start creating sitemaps that include every store location and then build individual landing pages for each specific location with a brief overview of store along with a map and detailed directions. Without this, Google does not have a path to index pages and information. Doing this small step will increase your qualified traffic as well as increase sales in your retail store or business.
By making your keywords city-specific and including more location-specific information on your site, Google Local can access your contact information and, as a result, drive more related traffic to your site.
Take Hard Rock Café. Their Web site is an ideal example of a site that is perfectly optimized for local Search Engines like Google Local. When entered in as a search term, Hard Rock Café's number one listing links to their home page's restaurant location page. Search users can instantly access information on Hard Rock Café in general, as well as learn more about location and contacts.
Local search is one of most hyped areas of development in Search industry today. Other Search engines including Yahoo!, Ask Jeeves, MSN and CitySearch are hot on Google's tail to perfect their own versions of local Search Engines. Soon, not having your site optimized for local Search Engines will make your business's site obsolete. The impact of local search is already apparent, and it is still only in its infancy.
Rob Young, Manager of Natural Optimization and Creative Director of full-service interactive marketing and advertising agency UnREAL Marketing Solutions, has been with the company since its inception in 1999. Young oversees the Natural Optimization and Creative departments.