Optimizing Your Web Site for the Search Engines Using CSS and Javascript

Written by Michael L. White Copyright © 2003-2004 All Rights Reserved.

Continued from page 1

Hopefully, those examples give you a fairly good idea ofrepparttar benefit of using these two powerful practices. For more about using CSS, I can recommend downloadingrepparttar 127926 sample chapters from Dan Shafer's book, HTML Utopia: Designing Without Tables Using CSS, at SitePoint.com.

Besides these two optimization techniques, however, we're also hearing about all kinds of ways to optimize our web sites for repparttar 127927 search engines these days. The competition for those coveted top placements is fierce, for sure. We've heard all about how important it is to have good, pertinent content inrepparttar 127928 textual portion of our pages, how effective it can be to include our site's keywords withinrepparttar 127929 alternate attributes (i.e, ALT="keyword") of our image tags, and how valuable a link to/from a high traffic, like-minded web site can be. All this is certainly true and well worthrepparttar 127930 effort to make our web pages rank higher inrepparttar 127931 search engines, but with all this improvement to web site maintenance, what isrepparttar 127932 downside? Well, take note, so you can say you saw it here first.

I've detected two pesky problems in this web page wonderland. One isrepparttar 127933 absence of navigational links for search engine spiders to follow, andrepparttar 127934 other isrepparttar 127935 possibility of javascript-disabled web browsers. That's right; as fabulous as it is to store our navigational menu in one javascript file for easier updating, it removes allrepparttar 127936 key links from our start page sorepparttar 127937 search engine spiders have no other pages left to index on our site, and javascript-disabled web browsers can't see a menu at all! What's a webmaster to do? Well, here's how I decided to handle it.

I put my navigational menu with its various links to all my site's other pages on two key pages:repparttar 127938 start page andrepparttar 127939 site map page. This way, whenrepparttar 127940 search engine spiders come calling, they can follow every link from my navigational menu to every other page on my site, and, at least, javascript-disabled web browsers will still have a menu to follow. The same is true of my site map page. For allrepparttar 127941 rest of my pages, however, I decided to leave intactrepparttar 127942 line of code callingrepparttar 127943 javascript file containing my navigational menu in order to take advantage of its centralization benefits. The more pages I add to my site over time,repparttar 127944 more beneficial this approach will be, too. I see it as havingrepparttar 127945 best of both worlds: easy site maintenance and search engine optimization.

So, if you want to lighten your web site maintenance load while keeping your site optimized forrepparttar 127946 search engines, I recommend using CSS to consolidate your site's style attributes, to include a tableless, yet table-like, appearance andrepparttar 127947 centralization of a single javascript file containing your navigational menu. Just don't remove your navigational links from your start and site map pages.

You can visit either of my two web sites at http://webmarketersguide.com or http://www.parsonplace.com to see how I've done this. You're welcome to email me anytime at info@parsonplace.com with any questions or comments.

Michael L. White is an Internet entrepreneur who currently manages two web sites: The Web Marketer's Guide http://webmarketersguide.com, which provides resources for Internet entrepreneurs to create, market, and manage a small business on the Internet, and Parson Place http://www.parsonplace.com, which has a more personal bent. Both have subscription-only newsletters to keep you well abreast of news and information.

Google Local Search And The Impact On Natural Optimization

Written by Rob Young

Continued from page 1

Natural Optimization specialists never really focused onrepparttar optimization of contact and location pages on websites, but now it's becoming a vital tool to drive more qualified traffic torepparttar 127925 sites. In order to make sites local search-ready, they should start creating sitemaps that include every store location and then build individual landing pages for each specific location with a brief overview ofrepparttar 127926 store along with a map and detailed directions. Without this, Google does not have a path to indexrepparttar 127927 pages and information. Doing this small step will increase your qualified traffic as well as increase sales in your retail store or business.

By making your keywords city-specific and including more location-specific information on your site, Google Local can access your contact information and, as a result, drive more related traffic to your site.

Take Hard Rock Café. Their Web site is an ideal example of a site that is perfectly optimized for local Search Engines like Google Local. When entered in as a search term, Hard Rock Café's number one listing links to their home page's restaurant location page. Search users can instantly access information on Hard Rock Café in general, as well as learn more about location and contacts.

Local search is one ofrepparttar 127928 most hyped areas of development inrepparttar 127929 Search industry today. Other Search engines including Yahoo!, Ask Jeeves, MSN and CitySearch are hot on Google's tail to perfect their own versions of local Search Engines. Soon, not having your site optimized for local Search Engines will make your business's site obsolete. The impact of local search is already apparent, and it is still only in its infancy.

Rob Young, Manager of Natural Optimization and Creative Director of full-service interactive marketing and advertising agency UnREAL Marketing Solutions, has been with the company since its inception in 1999. Young oversees the Natural Optimization and Creative departments.

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use