Optimizing Your Site For The Search Engines

Written by Margot B

Continued from page 1
have to wait for a single download;repparttar images are cached on your hard drive and display immediately. For more detailed information see http://www.netmechanic.com/news/vol3/ loadtime_no6.htm. You can get a free evaluation of your site's graphic image size at http://www.cdmusicstore.com/gifwizard.htm They findrepparttar 131959 bloated graphics on your web site and tell you how much they need to be reduced. They optimizerepparttar 131960 graphics automatically. Tips for reducing file size; save your high resolution art at 72dpi. Crop or shrink graphics. Use fewer than 256 colors for GIFs where possible. Save JPEG files in 'low' or 'medium' quality. With http://websitegarage.netscape.com/ in their program "GIF Lube" you can type in repparttar 131961 URL of your site, orrepparttar 131962 image, and their technology will immediately compress repparttar 131963 image and give you backrepparttar 131964 results. If practical, test your site to see how it will look in different browsers on different machines. If may take time and money, butit'srepparttar 131965 only way you can truly see how your site appears on different browsers. If you make a mistake in your HTML code, Internet Explorer will presume to know what you meant, and display it correctly, while in Netscape it may not show anything but a blank page. Or you can go to Net Mechanic at http://www.netmechanic.com They'll let you view your site exactly as it appears on 14 different platform and browser combinations. This service is reasonably priced. Last, but not least, Net Mechanic has a free newsletter giving you valuable Web design and maintenance tips. They have a strict privacy policy,they will not sell or give away personal information. Aboutrepparttar 131966 Author: Margot B mailto:margotb@wonderport.com Web: http://www.writers.Org-HQ.com Margot B is a writer, editor, and web site developer. http://websitebuilder4free.Biz-page.com http://margotsnewsmedia.News-HQ.com

Margot B is a Webmaster, Website Designer, Writer of non-fiction and children's fiction


Written by Bob McElwain

Continued from page 1

* Is there a product that can be dropped that would increase sales on others by bringing a sharper focus?

Whilerepparttar above are clear cut, it's very difficult to measurerepparttar 131958 effectiveness of any change. That is, given a change, 100 hits on a sales presentation may yield 3 sales rather than 2, but you still must do a lot of guessing. In fact, a good improvement inrepparttar 131959 presentation may result in a drop to only 1 sale inrepparttar 131960 next 100 hits. With so few hits, results are not conclusive. If you are convinced your new page is better, you may decide to keep it, and worry aboutrepparttar 131961 CR over time.

How Many Hits Can You Expect?

When a new site is opened,repparttar 131962 only hits come fromrepparttar 131963 webmaster and friends. While building content, submitting to search engines, improvingrepparttar 131964 sales presentations and all else that is required to grow a site, you will be busy. Hit counts will climb, but slowly. Sales even more slowly.

While there are those who haverepparttar 131965 experience to generate massive hit counts in very short order, evenrepparttar 131966 most determined newbie may need to be content with something between 2000 and 4000 total hits inrepparttar 131967 first year. Translate this to only a few sales of a $20 ebook, and it's easy to see why people so often do not hold on even for a year.

The good news forrepparttar 131968 persistent types is that a growth rate of ten percent per month is not out of reach. And this brings a doubling in 7.5 months. The secret? Hang in and make it happen!

It Takes A Lot Of Hits

Until you are generating two to three hundred hits a day, testing is not likely to "prove"repparttar 131969 effectiveness (or failure) of changes. In fact, even at 1000 hits per day, there will always be a need to evaluate results. In some cases, you must ignore whatrepparttar 131970 numbers appear to say.

To put this another way, suppose you are up to 1000 hits per day. If you put up a new sales presentation and your CR jumps from 2% to 4%, and stays there, there's really no choice. Hold torepparttar 131971 new version. However, you may decide to do so even ifrepparttar 131972 CR drops a tad. Why? Because results from even 1000 hits day can be circumstantial, a function ofrepparttar 131973 traffic that happened by. The new page may be determined good, so long as there is not a significant drop. In taking this choice,repparttar 131974 hope is in gains over time.

Where Does That Leave You?

Inrepparttar 131975 end, it is always a matter of judgement. With few hits, this is really all there is to go by. Given lots of hits, you will have better numbers to help you make such judgements. But you will also have greater experience. So now, as at some future date, you may need to act upon your sense of things, rather than numbers.

Bob McElwain Want to build a winning site? Improve one you already have? Fix one that's busted? Get ANSWERS. Subscribe to "STAT News" now! mailto:join-stat@lyris.dunde

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use